The 'Better Life' Packaging Gives Your Self-Esteem a Boost
Susan Keefe — February 14, 2012 — Eco
References: halskistudio & packagingoftheworld
The cleansing brand Better Life enlisted the creative help of Halski Studio to devise a punchy image for the company's all-natural household cleaning line. Derived entirely from plants, Better Life offers an eco-friendly alternative to your typical chemical-ridden cleansers. Wanting to make the kind of bold impression most cleansers never hope to achieve, Halski Studio created vibrant neon labels adored with loud, positive slogans.
Covered in phrases such as "Work it Own it" and "No Regrets," the Better Life branding is exciting and positive. These motivational phrases not only give the user a little lift, they also speak to the benefit of using a product like Better Life. When you choose to wash your counters or your hands with a Better Life product, you are not only being good to yourself, you are also being good to the environment.
Sure to fill you with a feeling of imminent success, the Better Life packaging is vibrant, bold and motivating.
Covered in phrases such as "Work it Own it" and "No Regrets," the Better Life branding is exciting and positive. These motivational phrases not only give the user a little lift, they also speak to the benefit of using a product like Better Life. When you choose to wash your counters or your hands with a Better Life product, you are not only being good to yourself, you are also being good to the environment.
Sure to fill you with a feeling of imminent success, the Better Life packaging is vibrant, bold and motivating.
Trend Themes
1. Eco-friendly Packaging - More brands will adopt neon packaging infused with positive messages to promote their eco-friendly products.
2. Positive Messaging - Positive messaging will emerge as a key approach for eco-friendly brands to connect with consumers.
3. Motivational Household Products - Designers will incorporate motivational phrases and slogans into household product labeling to encourage positive associations and build affinity for eco-lifestyle products.
Industry Implications
1. Eco-friendly Cleaning Products - Eco-friendly cleaning products stand to benefit from packaging with motivational messaging that creates positive associations and builds customer affinity.
2. Design and Advertising - Design and advertising professionals have an opportunity to create packaging and messaging that inspires and motivates consumers to make eco-friendly choices.
3. Sustainability - Sustainability is an industry with the potential to embrace positive messaging in product labeling to connect with customers and communicate their brand values more effectively.
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