Helios and Uniform Creative Vivacious Packaging for Organic Food
Susan Keefe — November 16, 2011 — Lifestyle
References: uniform.no & lovelypackage
The organic food brand Helios has enjoyed success within specialty stores since the company was founded back in 1969, but now Helios has decided to make their products readily available on grocery store shelves. This expansion required a brand new, fresh and approachable look for the Helios brand, which was expertly handled by the Norwegian design firm Uniform. Uniform was charged with creating a design that would not only attract new customers but also avoid alienating loyal long-time consumers.
To help keep the product close to its organic roots, Uniform created a potent logo for the Helios relaunch that pays tribute to the image of the sun god. Retro and vibrant hand-drawn patterns specific to each product line were created to adorn the remaining space of the label. Each design emulates the shape and size of the seeds that would have been sown to grow the contents of each container.
Bold and vivacious, the Helios packaging is as wholesome and welcoming as a jar of its organic pickles.
To help keep the product close to its organic roots, Uniform created a potent logo for the Helios relaunch that pays tribute to the image of the sun god. Retro and vibrant hand-drawn patterns specific to each product line were created to adorn the remaining space of the label. Each design emulates the shape and size of the seeds that would have been sown to grow the contents of each container.
Bold and vivacious, the Helios packaging is as wholesome and welcoming as a jar of its organic pickles.
Trend Themes
1. Vibrant Packaging - Opportunity for companies to create eye-catching packaging designs that appeal to both new and existing customers.
2. Organic Food Expansion - Opportunity for organic food brands to expand their presence in mainstream grocery stores and attract a wider consumer base.
3. Retro-style Patterns - Opportunity to use hand-drawn retro patterns on packaging to evoke nostalgia and differentiate products in the market.
Industry Implications
1. Food Packaging - Disruptive innovation opportunities exist in the food packaging industry to create visually appealing designs that reflect the brand's values and attract consumers.
2. Organic Food - Disruptive innovation opportunities in the organic food industry to tap into the mainstream market by revamping branding and packaging.
3. Design and Branding - Disruptive innovation opportunities in the design and branding industry to create unique and nostalgic product packaging that stands out on the shelves.
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