Johnny Rocket Diet Coke Sparkles with Swarovski Jewels
Summer Luu — October 3, 2010 — Fashion
References: professionaljeweller & gizmodiva
Vibrantly pink and shiny, the new Johnny Rocket Diet Coke bottle is the ultimate soda pop of femininity.
The new Diet Coke bottle designed by the jewelry designer is dressed in all-over pretty pink and encrusted with glittering Swarovski crystals in the shapes of bow ties, flowers and pouty lips. This limited edition Johnny Rocket Diet Coke bottle is not just a soda pop but a pretty in-hand accessory too.
Implications - XX.
What I particularly like about this feminized coke bottle is that it is a collector's item; this bottle is sure not to be on the market for very long. These are definitely not the kinds of bottles that you will want to put in the recycling bin.
The new Diet Coke bottle designed by the jewelry designer is dressed in all-over pretty pink and encrusted with glittering Swarovski crystals in the shapes of bow ties, flowers and pouty lips. This limited edition Johnny Rocket Diet Coke bottle is not just a soda pop but a pretty in-hand accessory too.
Implications - XX.
What I particularly like about this feminized coke bottle is that it is a collector's item; this bottle is sure not to be on the market for very long. These are definitely not the kinds of bottles that you will want to put in the recycling bin.
Trend Themes
1. Jeweled Beverage Packaging - Opportunities for jewelry designers and beverage companies to collaborate on limited edition, high-end packaging with added value and appeal beyond the product itself.
2. Collectible Packaging - The trend towards collectible packaging provides opportunities for companies to create limited edition packaging that appeals to consumers as a desirable item to own and display.
3. Feminine Beverage Branding - Feminine branding and packaging offers opportunities for companies to tap into a market of consumers who value aesthetics and design beyond the functional benefits of the product itself.
Industry Implications
1. Jewelry - Collaborations with beverage companies to design limited edition packaging that incorporates jewels can provide added value and exposure for jewelry designers.
2. Beverage - Limited edition collectible packaging can provide a competitive advantage by appealing to consumers as a unique and desirable product beyond the functional benefits of the beverage itself.
3. Marketing - Feminine branding and packaging provides opportunities for marketing professionals to target a specific consumer group and create an emotional connection between the product and the consumer.
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