Porsteinn Beer Uses 10 Different Graphics for New Brand
Cody Turner — October 26, 2012 — Marketing
References: behance.net & thefoxisblack
Minimalistic designs are becoming the way of the future and the new company Porsteinn beer is using different designs for its bottles in the hopes to add some variety. The designs for the beer were made by Thorleifur Gunnar Gíslason, Geir Ólafsson and Hlynur Ingólfsson who studied at the Icelandic Academy of the Arts.
What was meant to be a concept design for a school project has grown into a very successful venture. The assignment was to come up with a brand for a micro-brewery and the name steams loosely from the Icelandic phrase “thirsty one.”
The main idea behind the concept is to have one beer that consists of ten separate clear bottle designs created by ten different designers. Each design would rotate annually.
I love the simplistic designs and how they took a fun approach to the brand.
What was meant to be a concept design for a school project has grown into a very successful venture. The assignment was to come up with a brand for a micro-brewery and the name steams loosely from the Icelandic phrase “thirsty one.”
The main idea behind the concept is to have one beer that consists of ten separate clear bottle designs created by ten different designers. Each design would rotate annually.
I love the simplistic designs and how they took a fun approach to the brand.
Trend Themes
1. Minimalistic Design - Disruptive innovation opportunity: Tap into the growing demand for minimalist design in various industries by offering sleek and clean product designs.
2. Rotating Designs - Disruptive innovation opportunity: Introduce a concept of regularly changing designs in products to create a sense of exclusivity and collectability.
3. Collaborative Design - Disruptive innovation opportunity: Foster collaboration among multiple designers to create unique and diverse product offerings.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Incorporate rotating and collaborative design concepts in beverage packaging to differentiate products and capture consumer attention.
2. Packaging Industry - Disruptive innovation opportunity: Embrace minimalist design principles in packaging solutions to meet the growing demand for simplicity and elegance.
3. Creative Design Industry - Disruptive innovation opportunity: Encourage collaborative design projects among creative professionals to inspire fresh ideas and bring diverse perspectives to product design.
4.6
Score
Popularity
Activity
Freshness
