Method Orla Kiely Packaging Charms One's Sense of Sight
Amelia Roblin — August 11, 2012 — Marketing
References: orlakiely & thedieline
The brand of beautifully aromatic soaps has a new look with Method Orla Kiely packaging, here proving to seduce consumers eyes in the way that their noses are stimulated by the scents inside.
The renowned Irish textile designer has teamed up with the sanitary company to decorate their push-top dispensers and spritz bottles of dish soap, all-purpose cleaner and hand soap. The aesthetic achieved makes the lively containers look like fragrant cosmetic products rather than the solutions behind dirty domestic jobs. Perhaps this assumption is based on the creative's fashion background.
Nevertheless, Method Orla Kiely packaging will ensure that these household products win over many more purchases, causing their competing concoctions to fade into shop shelves behind these fresh, bold and utterly lovely merchandizing motifs.
The renowned Irish textile designer has teamed up with the sanitary company to decorate their push-top dispensers and spritz bottles of dish soap, all-purpose cleaner and hand soap. The aesthetic achieved makes the lively containers look like fragrant cosmetic products rather than the solutions behind dirty domestic jobs. Perhaps this assumption is based on the creative's fashion background.
Nevertheless, Method Orla Kiely packaging will ensure that these household products win over many more purchases, causing their competing concoctions to fade into shop shelves behind these fresh, bold and utterly lovely merchandizing motifs.
Trend Themes
1. Patterned Packaging - The collaboration between Method and Orla Kiely demonstrates the trend of using visually appealing patterns on packaging to attract consumers.
2. Cross-industry Collaborations - The partnership between a textile designer and a sanitary company highlights the trend of collaborations between industries to create unique and eye-catching products.
3. Elevating Household Products - Method Orla Kiely packaging showcases the trend of transforming ordinary household products into stylish and desirable items through innovative design.
Industry Implications
1. Consumer Goods - The trend of patterned packaging creates opportunities for consumer goods companies to differentiate their products and enhance consumer appeal.
2. Design and Fashion - Cross-industry collaborations like Method Orla Kiely offer opportunities for designers and fashion brands to expand into new product categories.
3. Home Care - The trend of elevating household products with innovative packaging opens up possibilities for the home care industry to create premium products that appeal to style-conscious consumers.
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