Week Chocolate Packaging Colorfully Suggests Quotidian Flavors
Amelia Roblin — January 17, 2013 — Lifestyle
References: behance.net & thedieline
A line of seven different chocolate bars is able to be marketed in such a way that encourages bulk buying. Week Chocolate packaging has been branded with a different day of the week on each flavor and brightened up with a vivid color that corresponds to each.
This strategy suggests that the consumer might like to purchase seven treats all at once, perhaps to give them as a gift or to share with the family each night after dinner. White Coffee, Spicy Watermelon, Vanilla Orange, Double Milk and Extra Mint correspond specifically to Monday, Tuesday or Wednesday and offer to sweeten up your usual routine. Giovanni Aiello's Week Chocolate packaging is simple but bold and effective, making your combined cocoa and sugar addiction feel like an everyday excuse to indulge.
This strategy suggests that the consumer might like to purchase seven treats all at once, perhaps to give them as a gift or to share with the family each night after dinner. White Coffee, Spicy Watermelon, Vanilla Orange, Double Milk and Extra Mint correspond specifically to Monday, Tuesday or Wednesday and offer to sweeten up your usual routine. Giovanni Aiello's Week Chocolate packaging is simple but bold and effective, making your combined cocoa and sugar addiction feel like an everyday excuse to indulge.
Trend Themes
1. Branded Day-specific Products - Branding products with different days of the week, creating a collection and encouraging bulk buying.
2. Creative Packaging Design - Innovative strategies focused on packaging design, specifically, creating bright and colorful packaging to appeal to consumers
3. Flavor Variety - Developing a variety of flavors to meet different consumer preferences and to encourage consumption habits.
Industry Implications
1. Food and Beverage - The food and beverage industry can innovate by creating their own day-specific products that encourage bulk buying and make it easier for consumers to incorporate products into their daily routines.
2. Marketing and Advertising - Marketing and advertising companies can take advantage of innovative packaging designs and day-specific branding, creating unique and eye-catching branding concepts for a variety of clients.
3. Retail and Consumer Goods - Retail and consumer goods industries can take advantage of flavor variety and innovative packaging designs to create new products and generate consumer interest.
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