Dutch Boy Paint Packaging Provides Illustrated Interior Glimpses
Amelia Roblin — December 7, 2011 — Marketing
References: nehahattangdi & thedieline
While wall paint is the sort of product you purchase at the hardware store, it should not necessarily have a bland brand identity that reflects its plainly labeled companions on the shelf. Dutch Boy Paint packaging asserts itself as a line of items that fosters creativity, treated to an appealing pictorial image that absolutely pops.
Neha Hattangdi wished to infuse an animated narrative back into a product that has been much loved since the beginning of the 20th century. The iconic little Dutch boy mascot is kept to maintain the character of the company but he is translated into a silhouette to delineate the inside of the letter D logo. Each paint can is coated in the vibrant color of the pigment inside and Dutch Boy Paint packaging playfully incorporates whimsical vignettes that furnish bright kitchens, bedrooms and other domestic spaces.
Neha Hattangdi wished to infuse an animated narrative back into a product that has been much loved since the beginning of the 20th century. The iconic little Dutch boy mascot is kept to maintain the character of the company but he is translated into a silhouette to delineate the inside of the letter D logo. Each paint can is coated in the vibrant color of the pigment inside and Dutch Boy Paint packaging playfully incorporates whimsical vignettes that furnish bright kitchens, bedrooms and other domestic spaces.
Trend Themes
1. Creative Packaging - The Dutch Boy Paint packaging demonstrates the trend of using visually appealing and creative designs to enhance brand identity and stand out on the shelf.
2. Branding Through Illustration - The use of illustrated vignettes on Dutch Boy Paint packaging shows the trend of brands using illustrations to create a unique and memorable brand identity.
3. Personalized Color Experience - By coating each paint can in the vibrant color of the pigment inside, Dutch Boy Paint packaging taps into the trend of providing a personalized and immersive experience for consumers.
Industry Implications
1. Paint Manufacturing - The creative packaging and branding opportunities seen in the Dutch Boy Paint packaging can be utilized by paint manufacturing companies to differentiate their products and capture consumer attention.
2. Design and Advertising - The use of illustrations and visually appealing designs in Dutch Boy Paint packaging presents opportunities for design and advertising agencies to create unique and eye-catching packaging for various products and brands.
3. Home Decor - Inspired by the whimsical vignettes on Dutch Boy Paint packaging, home decor companies can explore creating products that integrate playful and imaginative design elements.
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