Kellogg's Lites Packaging Targets New Consumers
Amelia Roblin — July 29, 2011 — Lifestyle
References: behance.net & thedieline
Like many of its competing brands, this one has dressed its granola bar and cereal boxes with large logos accompanied by a photo of the food prepared, but Kellogg's Lites packaging takes a step in a different direction with a new graphic design aesthetic. Nowhere on these bags can one find a picture of the product, and rather a bold, colorful and geometric pattern has been featured, perhaps to suggest the shape of the chips within.
The Sea Salt flavor has been given a cool blue scheme, while the Thai Chilli is a hot red and pink. This shift to a more abstract sachet is the work of Shierly Dewi, who has given Kellogg's Lites packaging a contemporary makeover fit to feed the trendy consumer.
The Sea Salt flavor has been given a cool blue scheme, while the Thai Chilli is a hot red and pink. This shift to a more abstract sachet is the work of Shierly Dewi, who has given Kellogg's Lites packaging a contemporary makeover fit to feed the trendy consumer.
Trend Themes
1. Abstract Packaging Design - The shift to a more abstract sachet design presents an opportunity to capture the attention of trendy consumers.
2. Bold and Colorful Graphics - Using bold and colorful graphics on packaging can create a visually compelling product presentation that stands out on store shelves.
3. Geometric Patterns - Incorporating geometric patterns into packaging design can create a modern and visually appealing aesthetic that appeals to consumers.
Industry Implications
1. Food Packaging - The food packaging industry can benefit from adopting abstract, bold, and geometric design elements to attract consumers.
2. Consumer Goods - Consumer goods companies can explore the use of abstract, bold, and colorful packaging to differentiate their products in the market.
3. Graphic Design - The graphic design industry has an opportunity to provide innovative and eye-catching packaging solutions for brands looking to modernize their visuals.
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