Croftgate Packaging Flaunts a Bright Face Compared to Competing Products
Amelia Roblin — November 4, 2011 — Autos
References: birdsonggregory & packagingoftheworld
Car care solutions are the sort of items one can purchase at the hardware store, which is a place that appears to graphic designers in their nightmares. Interestingly, Croftgate packaging does not express the same dull and underwhelmingly developed brand identity that many of its competing concoctions share.
Firstly, the charcoal-colored labels on each squirt bottle incorporate elegant leafy watermarks, clean typesetting, the royal crest logo and vivid infusions of color. The cyan, magenta and lemon neon tints that the containers emit communicate a vibrancy would have each of these items looking as if they're leaping right from the shelves. The Birdsong Gregory Croftgate packaging design makes these car wash solutions seem too upmarket to appear anywhere but at boutique automotive retailers.
Firstly, the charcoal-colored labels on each squirt bottle incorporate elegant leafy watermarks, clean typesetting, the royal crest logo and vivid infusions of color. The cyan, magenta and lemon neon tints that the containers emit communicate a vibrancy would have each of these items looking as if they're leaping right from the shelves. The Birdsong Gregory Croftgate packaging design makes these car wash solutions seem too upmarket to appear anywhere but at boutique automotive retailers.
Trend Themes
1. Vibrant Packaging - The use of vibrant colors and elegant design elements in packaging to stand out among competitors.
2. Upmarket Branding - Creating a brand identity that conveys luxury and exclusivity for car care products.
3. Boutique Automotive Retailers - The emergence of specialized automotive retailers that cater to customers seeking high-end car care solutions.
Industry Implications
1. Graphic Design - Graphic designers have the opportunity to create visually appealing and attention-grabbing packaging for car care products.
2. Automotive Retail - Automotive retailers can differentiate themselves by offering luxurious and high-quality car care products with unique packaging designs.
3. Car Wash Solutions - The car wash industry can explore premium and upscale offerings to attract customers looking for higher-end car care solutions.
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