Coca-Cola x PLAY Comme Des Garcons Present a Bold Redesign
Senduran Bhakthakumaran — March 15, 2012 — Marketing
References: thehundreds & highsnobiety
The Coca-Cola x PLAY Comme des Garcons series is a makeover of the iconic can. This campaign is stylish, and infuses the popular soft drink with a sense of fashion all chic individuals will adore.
The can's feature black and silver foundation is now covered with red hearts, signifying the touch of Comme des Garcons. Regardless of actual target markets, these cans are sure to strike hearts around the world, and will get audiences to fiend a little more of the sugary substance. The cans have an authentic appeal to them that can only be a product of this epic Coca-Cola x PLAY Comme des Garcons collaboration.
Check out this makeover of the iconic Coca-Cola can and indulge your taste buds!
The can's feature black and silver foundation is now covered with red hearts, signifying the touch of Comme des Garcons. Regardless of actual target markets, these cans are sure to strike hearts around the world, and will get audiences to fiend a little more of the sugary substance. The cans have an authentic appeal to them that can only be a product of this epic Coca-Cola x PLAY Comme des Garcons collaboration.
Check out this makeover of the iconic Coca-Cola can and indulge your taste buds!
Trend Themes
1. Iconic Can Redesign - Disruptive innovation opportunity: Collaborating with prominent fashion brands to reimagine product packaging for increased consumer appeal.
2. Fashion-food Crossovers - Disruptive innovation opportunity: Exploring partnerships between food and fashion companies to create unique, stylish, and limited-edition products.
3. Authenticity in Brand Collaborations - Disruptive innovation opportunity: Fostering genuine collaborations between established brands to create exclusive and highly coveted products.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Utilizing collaborations with fashion and design brands to revamp beverage packaging and stand out on store shelves.
2. Fashion - Disruptive innovation opportunity: Leveraging partnerships with food and beverage companies to expand product offerings and reach a broader consumer base.
3. Marketing and Advertising - Disruptive innovation opportunity: Strategizing unique collaborations between brands to create buzzworthy campaigns and engage target audiences.
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