Dependable Engine Oil Packaging is Strictly Straight to the Point
Michael Hemsworth — March 20, 2013 — Marketing
References: taxi & thedieline
Automobile fluid can sometimes be difficult to pinpoint when the customer is perusing the shelves in a store, but Dependable Engine Oil packaging gets right down to the brass tacks by boldly telling the customer exactly what's inside. This kind of approach has been used before in other areas of retail including clothing and accessories, but moving the practice over to industrial products seems like an interesting evolution.
We live in a world where packaging reigns supreme; a product that garners the most attention will likely win the choice race when it comes to retail. Moreover, the automobile sector is usually concerned with various code and keys that pertain to model numbers or specific parts. With that in mind, the Dependable Engine Oil packaging lets users know exactly what they're getting before they even pick up the product.
We live in a world where packaging reigns supreme; a product that garners the most attention will likely win the choice race when it comes to retail. Moreover, the automobile sector is usually concerned with various code and keys that pertain to model numbers or specific parts. With that in mind, the Dependable Engine Oil packaging lets users know exactly what they're getting before they even pick up the product.
Trend Themes
1. Straightforward Packaging - Packaging that transparently communicates what's inside the product to the customer.
2. Translating Retail Practices - Transferring approaches used in other areas of retail to industrial products.
3. Attention-grabbing Packaging - Using unique and bold packaging to stand out among competitors.
Industry Implications
1. Automotive Manufacturing - An opportunity to differentiate engine oil products through innovative packaging in the automotive industry.
2. Industrial Manufacturing - A potential shift towards more transparent packaging practices in the industrial manufacturing industry.
3. Retail Industry - An opportunity to apply retail approaches to packaging in order to better communicate product information to customers.
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