The Neumeister Glow Cans are Psychedelic Alcohol Holders
Francis Tiangson — February 9, 2011 — Marketing
References: neumeister.se & lovelypackage
This drink from European Brewery Åbro Bryggeri wants to target the younger market through revamped Neumeister Glow cans. The design creates branding that is playful and young, promoting Glow to the young adult party-going population.
With a distinctly vibrant and modern look, the Neumesiter Glow cans will surely stand out amongst the competition. The design looks like they took a bunch of ribbons and wrapped them around the Glow can to produce something completely unique.
With a distinctly vibrant and modern look, the Neumesiter Glow cans will surely stand out amongst the competition. The design looks like they took a bunch of ribbons and wrapped them around the Glow can to produce something completely unique.
Trend Themes
1. Revamped Packaging - The Neumeister Glow cans demonstrate the trend of revamping packaging design to target a younger market.
2. Vibrant Branding - The vibrant and modern look of the Neumeister Glow cans reflects the trend of using vibrant branding to attract attention.
3. Unique Design - The unique design of the Neumeister Glow cans showcases the trend of creating distinctive and eye-catching packaging.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can explore disruptive innovation opportunities by revamping their designs to appeal to a younger demographic.
2. Alcohol Marketing - The alcohol marketing industry can take inspiration from the Neumeister Glow cans' vibrant branding as a way to engage with young adult consumers.
3. Event Promotion - The event promotion industry can leverage the unique and eye-catching design of products like the Neumeister Glow cans to attract attention and stand out from the competition.
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