These August 2017 interactive trends demonstrate some of the different ways that brands can increase their appeal among consumers by using creative means to ensure that their product or service remains memorable.
In order to promote a new supernatural TV series called 'Midnight Texas,' Syfy created a campaign dubbed 'Food and Fortune,' which combines BBQ burger sliders from Breddos Tacos with fortune telling from Ryan Gooding. The pop-up was exclusive to social media influencers and members of the media, who helped to spread the word on the new series and what it has to offer.
Also featured in these August 2017 interactive trends is the new Harry Potter ride at Universal's Island of Adventure. Like other rides that are centered around the wizard world, the park's latest addition aims to bring fans closer to the fantasy by allowing them to encounter realistic representations of the characters and immerse them into magical settings.
Top 50 Interactive Trends in August
From Food-Focused Automotive Pop-Ups to Musical Soda Campaigns:
Riley von Niessen — Aug 27, 2017 — Marketing
50
Instant Photography Pop-Ups
Polaroid is Marking Its 80th Anniversary with Its First-Ever Pop-Up
49
Gaming App Pop-Up Cafes
The Candy Crush Cafe Was Hosted Over a Two-Day Period in London
48
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
47
TV-Watching Retreats
Three Mobile, Samsung and Netflix Launched a 'Bed 'N' Binge' Retreat
46
Intelligent Vending Machines
Coca-Cola's AI Vending Machine Brings Joy to Purchasing a Drink
45
Multi-Sensory Beverage Pop-Ups
Perrier Flavor Studios Aims to Engage All of the Five Senses
44
Sensorial Festival Activations
The British Summer Time Festival Hosted the Moretti Gran 2017
43
Interactive Fast Food Windows
KFC and Robinsons are Celebrating Wimbledon with a Pong Game
42
Immersive Sci-Fi Hotels
Disney's Interactive Hotel Welcomes Fans into the World of Star Wars
41
Mobile Nap Trailers
Casper's UK Sleep Tour Introduces a 'Sleepmobile' on Wheels
40
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
39
Empowering Footwear Stores
This ASICS' Store Concept Helps Consumers Understand Their Own Needs
38
Bespoke Wimbledon Beer Pop-Ups
The Stella Artois Vantage Point Was Present at Wimbledon 2017
37
Customized Cookie Gifts
Oreo is Sending #MyOreoCreation Prototypes to Individual Fans
36
Champagne Cocktail Pop-Ups
Le Crown and Cactus Pub Was Hosted by Chambord in London
35
Tequila Drinking Fountains
For National Tequila Day, Jose Cuervo Created a 'H2Cuervo' Fountain
34
Animatronic Order-Taking Robots
KFC Has Created a Colonel Sanders Robot to Take Drive-Thu Orders
33
Summer Wine Brand Activations
Campo Viejo's 'Fiesta de Color' Includes a Personalization Station
32
Unbranded Phone Case Designs
The HSBC Mobile Studio Tour Lets Users Create Customized Phone Cases
31
Millennial-Only Food Trucks
'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free
30
VR Gin Tours
Slingsby is Inviting Fans to Immerse Themselves in the 'Spirit of Harrogate'
29
Custom Candy Contests
This Contest Lets Fans Win a Personalized KitKat with Their Picture on It
28
Holistic Wellness Conferences
The W.E.L.L. Summit Aims to Provide a 360-Degree View of Wellness
27
Musical Soda Campaigns
This Musical 'Share a Coke' Campaign Features 1,000 Personalized Jingles
26
AR Shopping Apps
Fashion Retailer YOOX Now Lets Users Try On Accessories with the Lumyer App
25
Virtual Reality Advertisements
Google is Experimenting with Ads to Be Placed Inside of VR Worlds
24
Edible Fruit-Flavored Mists
Bompas & Parr's 'Future Forest' Boasts Multi-Sensory Experiences
23
VR Champagne Tastings
Nicolas Feuillatte is Set to Host a VR Tasting Experience
22
Commemorative Taxi Carriages
Audible is Marking Jane Austen's Death with Taxi Rides in London
21
Snack-Sampling Picnics
Nut Butter Brand Pip & Nut's 'Pipnic' Pop-Up Shares All-Day Snack Ideas
20
Facial Hair Galleries
Panatonic Launched its 3-in-1 i-Shaper Trimmer with an Unusual Exhibition
19
Haunted Gaming Experiences
'The Haunted Experience' a Brave Gamer to Play in a Haunted House
18
3D-Printed Dating Pop-Ups
Match.com's 'Model Males' Pop-Up Showcases 3D Figures of Members
17
Wizard-Themed Thrill Rides
Universal's Island of Adventure Announced a New Harry Potter Ride
16
CG Beverage Displays
This Dynamic Asahi Beer Sign Calls Consumers Over to Look at Products
15
Snack-Sampling Conveyors
Rowntree's is Launching a Taste Tour Inspired by Sushi Conveyor Belts
14
Dessert-Decorating Workshops
Food Network is Promoting Its Bakers vs Fakers Show with 'The Fakery'
13
Fortune-Telling Food Trucks
Syfy's Food and Fortune Food Truck Promotes 'Midnight Texas'
12
Aerial Eclipse-Viewing Parties
Southwest Airlines Flights is Hosting Events for the Eclipse
11
Weekly Summer Cocktail Sessions
The Belvedere Sunset Sessions Take Place Each Week at Sky Garden
10
Interactive On-Campus Marketing Campaigns
pureLYFT Hires Student Ambassadors to Reach College Kids
9
Wild Yeast Beers
Black Project's Collection of Spontaneous Fermentation Beers are Ultra-Exclusive
8
Mixed Reality Cognac Displays
Rémy Martin's Alcohol Display Comes to Life with Microsoft HoloLens
7
Underwater Train Voyages
'Eurostar Odyssey' Takes Passengers on a Virtual Journey Under the Sea
6
Personalized Museum Recordings
The Field Museum is Giving Exhibits Voices with a Recording Booth
5
Food-Focused Automotive Pop-Ups
Honda's Civic Tour Includes 'City Flavor' Food & Music Experiences
4
Interactive Light-Up Installations
The 'OH!' Orb at Science World Can be Customized by Passersby
3
Cycling Studio Ambassador Programs
The SoulCycle College Ambassador Program Promotes Fitness
2
Pop-Up Investment Eateries
Investec's Click and Investaurant Helps Diners Gauge Their Risk Levels
1
Social Media Music Ambassadors
The Apple Music Ambassadors Use Twitter to Promote the Service
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Fantasy Energy Drink Activations
Monster Energy Ultra Taps Pinky for a New Brand Activation
Multisensory French Fry Pop-Ups
The McCain Happy Frydays Café Shares an Over-the-Top Menu
Restaurant Fighting Game Collaborations
McDonald's and Warner Bros are Releasing Multiversus Toys
Halloween-Inspired Pizza Menus
Pizza Hut Taiwan Introduces New Spooky Menu Items
Gourmet Burgers-Inspired Slime Kits
Trill Burgers Collaborates with Sloomoo Institute
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Escapism-Inspired Candy Campaigns
Skittles Works with Creed Bratton on the 'MFFLP the Rainbow'
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Unique TV Series Pop-Ups
Lillet x Emily in Paris Presents the Café de Lillet Experience in NYC
Holiday Party-Themed Spots
Johnnie Walker x Uber Eats Bring ‘Squid Game’ to Holiday Parties
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
AR Restaurant Packaging
White Castle Launches a New Augmented Borderland Experience
Spin-and-Save Restaurant Promotions
The Ruby Tuesday Summer of Savings Sweepstakes is Interactive
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Takeaway Tasting Menus
Ynyshir Partners with Uber Eats to Create a Tasting Menu for Home Delivery
Sauce-Inspired QSR Capsules
Wendy's x Lonely Ghost Unveil a Limited Edition Merchandise Collection
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Pizzeria-Branded Shake Pop-Ups
Domino’s Shake Stand is Located in the Omotesando Area in Tokyo
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
High-Value QSR Deal Menus
The Sonic Fun.99 Menu Has Been Updated with a Range of Options
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Cowboy-Themed Dairy Pop-Ups
MilkUP will Host a County Fair Pop-Up in Toronto
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
Anime-Themed Adorable Meal Sets
McDonald's Brings Hello Kitty x Yu-Gi-Oh! to the US
Hydration-Branded Ice Cream Trucks
Liquid I.VV.® Debuts Its Ice Cream Truck Tour
Influencer-Inspired In-Car Dashboards
bibigo Launches its New 'Dashboard Kitchen'
Retro QSR Menus
The Taco Bell Decades Menu Revisits Favorites from Past Decades
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Soda-Inspired Food Crawls
The Jarritos Food Crawl is a Collaboration With Canadian Restaurants
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
QSR Game-Inspired Fitness Partnerships
WithU and McDonald's MONOPOLY Make Strides in the UK
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Whimsical World-Inspired Collections
MINISO and Warner Bros Present a Harry Potter Collection
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Celestial Burger Lineups
KFC Japan Just Added New Tsukimi Moon Viewing Burgers
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Late-Night Chicken Shop Pop-Ups
Bird's Eye Launched a New Range with an Exclusive Experience
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Candy-Topped Vanilla Shakes
MOOYAH is Serving a Sweet New Summer Candy Crush Shake
Pop-Up Plant-Based Food Stalls
This Impossible Foods Foodservice Concept is at XMarket in Chicago
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Streaming Service Installations
Hulu Returns to Comic-Con San Diego with its Animayhem Activation
Cheese Puff-Topped Burgers
Crystal Cove Shake Shack Just Added a New Hot Cheetos Burger for Summer
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
TV Game-Inspired Pizza Campaigns
Netflix and Domino's Join on Emergency Pizza Campaigns
Celebrity Offspring Pop-Up Restaurants
Uber Eats Brings Brooklyn Beckham's Cooking to Your Door
Film-Themed AR Designs
White Castle Celebrates the 'Borderlands' Film with Unique Packaging
Ready-to-Eat Retailer Snacks
These New 7-Eleven Menu Items are Arriving This Summer
Anime-Collaborative QSR Menus
McDonald's Japan Joins Kiki's Delivery Service on New Burgers
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Cult-Favorite Game-Themed Pizza Menus
Boston Pizza & Nintendo Debut a Mushroom Kingdom-Themed Menu
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Streaming Platform Dining Experiences
KTV's U Presents a TV Dinner Pop-Up Event
Late-Night Fast Food Restaurants
White Castle is Strengthening Its Night Castle Brand
Late-Night QSR Vehicles
The Student Tour Campaign Shortens the Trip from the Club to Taco Bell
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Football-Themed Pizza Promotions
Little Caesars & NFL Debut HOT-N-READY Giveaways & Getaways
Vegas Restaurant Initiatives
Pepsi Dig In Debuts New Exclusive Dishes from Black-Owned Restaurants
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
Creatively Sponsored Art Events
Sharpie is Sponsoring the Upcoming Art Battle Event in Los Angeles
Drive-In Chains Drink Expansions
Sonic's New Line Flavorista Favorties Boasts Six Flavors
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
Fun-Forward Snack Campaigns
McCain Foods' 'TAST!EZ' Campaign Encourages Joy
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Autumnal Burger Restaurant Menus
The Burgerville Fall Menu Puts Seasonal Flavors in the Spotlight
Movie-Inspired Halloween Menus
Burger King Unveils the Haunting Addams Family-Inspired Menu
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Action Movie Cookie Campaigns
These Insomnia Cookies Borderlands Tie-Ins Celebrate the Movie
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Magical Jelly Bean Products
The Jelly Belly Harry Potter Collection Has Four New Treats
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Seasonal Street Food-Inspired Menus
Taco Cabana Street Food Fest Features Ample Food and Drink
QSR-Themed Gaming Tournaments
Breakfast in Bedwars is Whataburger's First Fortnite Tournament
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Globally Inspired Wing Menus
Mountain Mike’s Pizza Taste for Adventure is Arriving for Fall
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Spooky Summer Doughnut Lines
Voodoo Doughnut is Releasing a New Line of Doughnuts for 'Summerween'
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Rotating Summer Cake Menus
Nothing Bundt Cakes Has a New Taste of Summer Collection
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Fall-Focused Grill Restaurant Menus
These New Freddy’s Menu Items Welcome the Seasonal Shift
Streaming Music Pack Promotions
Rustlers Debuts a New Boost Your Burger Initiative with Spotify