These August 2017 interactive trends demonstrate some of the different ways that brands can increase their appeal among consumers by using creative means to ensure that their product or service remains memorable.
In order to promote a new supernatural TV series called 'Midnight Texas,' Syfy created a campaign dubbed 'Food and Fortune,' which combines BBQ burger sliders from Breddos Tacos with fortune telling from Ryan Gooding. The pop-up was exclusive to social media influencers and members of the media, who helped to spread the word on the new series and what it has to offer.
Also featured in these August 2017 interactive trends is the new Harry Potter ride at Universal's Island of Adventure. Like other rides that are centered around the wizard world, the park's latest addition aims to bring fans closer to the fantasy by allowing them to encounter realistic representations of the characters and immerse them into magical settings.
Top 50 Interactive Trends in August
From Food-Focused Automotive Pop-Ups to Musical Soda Campaigns:
Riley von Niessen — Aug 27, 2017 — Marketing

50
Instant Photography Pop-Ups
Polaroid is Marking Its 80th Anniversary with Its First-Ever Pop-Up

49
Gaming App Pop-Up Cafes
The Candy Crush Cafe Was Hosted Over a Two-Day Period in London
48
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
47
TV-Watching Retreats
Three Mobile, Samsung and Netflix Launched a 'Bed 'N' Binge' Retreat
46
Intelligent Vending Machines
Coca-Cola's AI Vending Machine Brings Joy to Purchasing a Drink
45
Multi-Sensory Beverage Pop-Ups
Perrier Flavor Studios Aims to Engage All of the Five Senses
44
Sensorial Festival Activations
The British Summer Time Festival Hosted the Moretti Gran 2017
43
Interactive Fast Food Windows
KFC and Robinsons are Celebrating Wimbledon with a Pong Game
42
Immersive Sci-Fi Hotels
Disney's Interactive Hotel Welcomes Fans into the World of Star Wars
41
Mobile Nap Trailers
Casper's UK Sleep Tour Introduces a 'Sleepmobile' on Wheels
40
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
39
Empowering Footwear Stores
This ASICS' Store Concept Helps Consumers Understand Their Own Needs
38
Bespoke Wimbledon Beer Pop-Ups
The Stella Artois Vantage Point Was Present at Wimbledon 2017
37
Customized Cookie Gifts
Oreo is Sending #MyOreoCreation Prototypes to Individual Fans
36
Champagne Cocktail Pop-Ups
Le Crown and Cactus Pub Was Hosted by Chambord in London
35
Tequila Drinking Fountains
For National Tequila Day, Jose Cuervo Created a 'H2Cuervo' Fountain
34
Animatronic Order-Taking Robots
KFC Has Created a Colonel Sanders Robot to Take Drive-Thu Orders
33
Summer Wine Brand Activations
Campo Viejo's 'Fiesta de Color' Includes a Personalization Station
32
Unbranded Phone Case Designs
The HSBC Mobile Studio Tour Lets Users Create Customized Phone Cases
31
Millennial-Only Food Trucks
'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free
30
VR Gin Tours
Slingsby is Inviting Fans to Immerse Themselves in the 'Spirit of Harrogate'
29
Custom Candy Contests
This Contest Lets Fans Win a Personalized KitKat with Their Picture on It
28
Holistic Wellness Conferences
The W.E.L.L. Summit Aims to Provide a 360-Degree View of Wellness
27
Musical Soda Campaigns
This Musical 'Share a Coke' Campaign Features 1,000 Personalized Jingles
26
AR Shopping Apps
Fashion Retailer YOOX Now Lets Users Try On Accessories with the Lumyer App
25
Virtual Reality Advertisements
Google is Experimenting with Ads to Be Placed Inside of VR Worlds
24
Edible Fruit-Flavored Mists
Bompas & Parr's 'Future Forest' Boasts Multi-Sensory Experiences
23
VR Champagne Tastings
Nicolas Feuillatte is Set to Host a VR Tasting Experience
22
Commemorative Taxi Carriages
Audible is Marking Jane Austen's Death with Taxi Rides in London
21
Snack-Sampling Picnics
Nut Butter Brand Pip & Nut's 'Pipnic' Pop-Up Shares All-Day Snack Ideas
20
Facial Hair Galleries
Panatonic Launched its 3-in-1 i-Shaper Trimmer with an Unusual Exhibition
19
Haunted Gaming Experiences
'The Haunted Experience' a Brave Gamer to Play in a Haunted House
18
3D-Printed Dating Pop-Ups
Match.com's 'Model Males' Pop-Up Showcases 3D Figures of Members
17
Wizard-Themed Thrill Rides
Universal's Island of Adventure Announced a New Harry Potter Ride
16
CG Beverage Displays
This Dynamic Asahi Beer Sign Calls Consumers Over to Look at Products
15
Snack-Sampling Conveyors
Rowntree's is Launching a Taste Tour Inspired by Sushi Conveyor Belts
14
Dessert-Decorating Workshops
Food Network is Promoting Its Bakers vs Fakers Show with 'The Fakery'
13
Fortune-Telling Food Trucks
Syfy's Food and Fortune Food Truck Promotes 'Midnight Texas'
12
Aerial Eclipse-Viewing Parties
Southwest Airlines Flights is Hosting Events for the Eclipse
11
Weekly Summer Cocktail Sessions
The Belvedere Sunset Sessions Take Place Each Week at Sky Garden
10
Interactive On-Campus Marketing Campaigns
pureLYFT Hires Student Ambassadors to Reach College Kids
9
Wild Yeast Beers
Black Project's Collection of Spontaneous Fermentation Beers are Ultra-Exclusive
8
Mixed Reality Cognac Displays
Rémy Martin's Alcohol Display Comes to Life with Microsoft HoloLens
7
Underwater Train Voyages
'Eurostar Odyssey' Takes Passengers on a Virtual Journey Under the Sea
6
Personalized Museum Recordings
The Field Museum is Giving Exhibits Voices with a Recording Booth
5
Food-Focused Automotive Pop-Ups
Honda's Civic Tour Includes 'City Flavor' Food & Music Experiences
4
Interactive Light-Up Installations
The 'OH!' Orb at Science World Can be Customized by Passersby
3
Cycling Studio Ambassador Programs
The SoulCycle College Ambassador Program Promotes Fitness
2
Pop-Up Investment Eateries
Investec's Click and Investaurant Helps Diners Gauge Their Risk Levels
1
Social Media Music Ambassadors
The Apple Music Ambassadors Use Twitter to Promote the Service
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Hangover-Themed Burger Promotions
Carl’s Jr. and Alix Earle Partnered for Free Burgers
In-Person Gallery Experiences
Whataburger Museum of Art Brings Fan Creativity to Life at SXSW 2025
Multisensory French Fry Pop-Ups
The McCain Happy Frydays Café Shares an Over-the-Top Menu
Halloween-Inspired Pizza Menus
Pizza Hut Taiwan Introduces New Spooky Menu Items
Gourmet Burgers-Inspired Slime Kits
Trill Burgers Collaborates with Sloomoo Institute
Time-Specific Marketing Campaigns
Ikea’s ‘u up?’ Campaign Targets Late-Night Scrollers
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Escapism-Inspired Candy Campaigns
Skittles Works with Creed Bratton on the 'MFFLP the Rainbow'
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Unique TV Series Pop-Ups
Lillet x Emily in Paris Presents the Café de Lillet Experience in NYC
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Holiday Party-Themed Spots
Johnnie Walker x Uber Eats Bring ‘Squid Game’ to Holiday Parties
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Romantic Comedy Snack Partnerships
These PopWorks Snacks Celebrate the New Bridget Jones Movie
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Late-Night Text Campaigns
The IKEA "U Up?" Stunt Reached Sleepless Social Media Users
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
AR Restaurant Packaging
White Castle Launches a New Augmented Borderland Experience
Spin-and-Save Restaurant Promotions
The Ruby Tuesday Summer of Savings Sweepstakes is Interactive
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Takeaway Tasting Menus
Ynyshir Partners with Uber Eats to Create a Tasting Menu for Home Delivery
Sauce-Inspired QSR Capsules
Wendy's x Lonely Ghost Unveil a Limited Edition Merchandise Collection
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Fan-Centered Stadium Menus
Kellanova Shared a Special Menu for Cheez-It and Pop-Tarts Bowl Games
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Re-Energized Snack Campaigns
J.M. Smucker Co Introduced the ‘Speakie Snackie’ Campaign
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Beautifying Pre-Concert Pop-Ups
Tequila Rose's Break in Case of Glam-ergency Refreshed Music Fans
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Pizzeria-Branded Shake Pop-Ups
Domino’s Shake Stand is Located in the Omotesando Area in Tokyo
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
High-Value QSR Deal Menus
The Sonic Fun.99 Menu Has Been Updated with a Range of Options
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Cowboy-Themed Dairy Pop-Ups
MilkUP will Host a County Fair Pop-Up in Toronto
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
Anime-Themed Adorable Meal Sets
McDonald's Brings Hello Kitty x Yu-Gi-Oh! to the US
Hydration-Branded Ice Cream Trucks
Liquid I.VV.® Debuts Its Ice Cream Truck Tour
Influencer-Inspired In-Car Dashboards
bibigo Launches its New 'Dashboard Kitchen'
Retro QSR Menus
The Taco Bell Decades Menu Revisits Favorites from Past Decades
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Giftable Chile-Lime Treats
Edible and Tajín Launched a Limited-Time Line of Shareable Swicy Bites
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Whimsical World-Inspired Collections
MINISO and Warner Bros Present a Harry Potter Collection
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Celestial Burger Lineups
KFC Japan Just Added New Tsukimi Moon Viewing Burgers
Nostalgic Fast Food Campaigns
'cheeky Maccas' Celebrates Australian Summer with a Road Trip
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Candy-Topped Vanilla Shakes
MOOYAH is Serving a Sweet New Summer Candy Crush Shake
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Pop-Up Plant-Based Food Stalls
This Impossible Foods Foodservice Concept is at XMarket in Chicago
Bean-Filled Chocolate Eggs
UKSnackAttack Shares Imaginative "Snackfishing" Content on Instagram
Restaurant-Focused Beverage Campaigns
Surfside Introduces Its Promotional Surf N' Turf Campaign
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Streaming Service Installations
Hulu Returns to Comic-Con San Diego with its Animayhem Activation
Late-Night Chicken Shop Pop-Ups
Bird's Eye Launched a New Range with an Exclusive Experience
Cheese Puff-Topped Burgers
Crystal Cove Shake Shack Just Added a New Hot Cheetos Burger for Summer
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Film-Themed AR Designs
White Castle Celebrates the 'Borderlands' Film with Unique Packaging
Ready-to-Eat Retailer Snacks
These New 7-Eleven Menu Items are Arriving This Summer
Branded Interactive Online Games
TUMS Fantasy Foodball Pool is Food-Centric and Amusing
Anime-Collaborative QSR Menus
McDonald's Japan Joins Kiki's Delivery Service on New Burgers
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Cult-Favorite Game-Themed Pizza Menus
Boston Pizza & Nintendo Debut a Mushroom Kingdom-Themed Menu
Streaming Platform Dining Experiences
KTV's U Presents a TV Dinner Pop-Up Event
Late-Night Fast Food Restaurants
White Castle is Strengthening Its Night Castle Brand
Late-Night QSR Vehicles
The Student Tour Campaign Shortens the Trip from the Club to Taco Bell
TV Game-Inspired Pizza Campaigns
Netflix and Domino's Join on Emergency Pizza Campaigns
Football-Themed Pizza Promotions
Little Caesars & NFL Debut HOT-N-READY Giveaways & Getaways
Vegas Restaurant Initiatives
Pepsi Dig In Debuts New Exclusive Dishes from Black-Owned Restaurants
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
Fun-Forward Snack Campaigns
McCain Foods' 'TAST!EZ' Campaign Encourages Joy
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Basketball-Themed QSR Promotions
Arby's is Launching a March Madness Promotion
AI-Powered Cooking Oil Apps
Sunny and Appetite Creative Partnered on Connected Packaging
Creatively Sponsored Art Events
Sharpie is Sponsoring the Upcoming Art Battle Event in Los Angeles
QSR Voting Promotions
The Shake Shack Showdown Will Offer Patrons Free Food
Drive-In Chains Drink Expansions
Sonic's New Line Flavorista Favorties Boasts Six Flavors
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Autumnal Burger Restaurant Menus
The Burgerville Fall Menu Puts Seasonal Flavors in the Spotlight
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Movie-Inspired Halloween Menus
Burger King Unveils the Haunting Addams Family-Inspired Menu
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
Action Movie Cookie Campaigns
These Insomnia Cookies Borderlands Tie-Ins Celebrate the Movie
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Magical Jelly Bean Products
The Jelly Belly Harry Potter Collection Has Four New Treats
Seasonal Street Food-Inspired Menus
Taco Cabana Street Food Fest Features Ample Food and Drink
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
QSR-Themed Gaming Tournaments
Breakfast in Bedwars is Whataburger's First Fortnite Tournament
Second-Screen Sidekicks
Pizza Hut's Hutty Turns Solo Sports Viewing into a Shared Experience
Globally Inspired Wing Menus
Mountain Mike’s Pizza Taste for Adventure is Arriving for Fall
Spooky Summer Doughnut Lines
Voodoo Doughnut is Releasing a New Line of Doughnuts for 'Summerween'
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Food Show Finders
TVFoodMaps Discovers Restaurants Seen on Your Favorite Food Shows
Fall-Focused Grill Restaurant Menus
These New Freddy’s Menu Items Welcome the Seasonal Shift
Streaming Music Pack Promotions
Rustlers Debuts a New Boost Your Burger Initiative with Spotify