For National Tequila Day, Jose Cuervo Created a 'H2Cuervo' Fountain
Laura McQuarrie — July 26, 2017 — Marketing
References: cuervo & eventmagazine
To make its mark on National Tequila Day this year, Jose Cuervo set up an unmissable marketing stunt in Los Angeles, California by installing 'H2Cuervo' drinking fountains.
Although the drinking fountain was installed in a public place, it could only be used by those who could provide sufficient ID to prove that they were of the legal drinking age in the United States. Those who could prove to be 21 or older were able to sample a shot of Jose Cuervo's Cuervo Silver product directly from the fountain.
Since the installation was only open for a limited time from noon to 6PM on National Tequila Day, it truly challenged fans to embrace the brand's philosophy that people should "embrace the now" and live in the moment because "tomorrow is overrated."
Although the drinking fountain was installed in a public place, it could only be used by those who could provide sufficient ID to prove that they were of the legal drinking age in the United States. Those who could prove to be 21 or older were able to sample a shot of Jose Cuervo's Cuervo Silver product directly from the fountain.
Since the installation was only open for a limited time from noon to 6PM on National Tequila Day, it truly challenged fans to embrace the brand's philosophy that people should "embrace the now" and live in the moment because "tomorrow is overrated."
Trend Themes
1. Tequila Fountain Marketing - This trend involves the use of interactive tequila fountains in marketing campaigns to engage consumers.
2. Age Verification Technology - This trend highlights the need for innovative age verification technology to ensure compliance with legal drinking age restrictions in interactive experiences.
3. Limited Time Experiences - This trend emphasizes the popularity of limited time experiences as a way to create a sense of exclusivity and urgency for consumers.
Industry Implications
1. Beverage - This industry can explore the use of interactive beverage dispensers to create unique and memorable brand experiences.
2. Hospitality - This industry can incorporate age verification technology and limited time experiences to enhance guest experiences and increase customer engagement.
3. Marketing and Advertising - This industry can leverage tequila fountain marketing strategies to create impactful and immersive campaigns that resonate with target audiences.
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