Rowntree's is Launching a Taste Tour Inspired by Sushi Conveyor Belts
Laura McQuarrie — July 15, 2017 — Marketing
References: rowntrees & eventmagazine
Inspired by the way that many sushi restaurants use conveyor belts to quickly and efficiently serve patrons, confectionery brand Rowntree's is launching a Taste Tour that features a moving belt from which people may sample snacks.
The playful Taste Tour has been launched to show off the brand's 30% reduced sugar range. Each factory-inspired pop-up boasts a sushi-style tasting station. When a person picks up a Rowntree's Random, they will be treated to a random fact from the pop-up's host. Similarly, choosing a Fruit Pastille will offer a joke.
Alongside this unique station at the Rowntree's pop-up, guests will also be able to take photos and personalized GIFs that can be instantly shared on social media with the #RowntreesTasteTour tag.
The playful Taste Tour has been launched to show off the brand's 30% reduced sugar range. Each factory-inspired pop-up boasts a sushi-style tasting station. When a person picks up a Rowntree's Random, they will be treated to a random fact from the pop-up's host. Similarly, choosing a Fruit Pastille will offer a joke.
Alongside this unique station at the Rowntree's pop-up, guests will also be able to take photos and personalized GIFs that can be instantly shared on social media with the #RowntreesTasteTour tag.
Trend Themes
1. Conveyor Belt Sampling - Using conveyor belts to offer samples of products in a convenient and engaging way.
2. Reduced Sugar Snacks - Creating snacks with significantly reduced sugar content to meet the growing demand for healthier options.
3. Interactive Brand Experiences - Providing interactive and immersive experiences for customers to engage with a brand and its products.
Industry Implications
1. Confectionery - Innovative conveyor belt sampling can revolutionize how confectionery brands showcase and distribute their products.
2. Food and Beverage - Creating reduced sugar snacks can open new opportunities for companies in the food and beverage industry to cater to health-conscious consumers.
3. Marketing and Events - Interactive brand experiences like the Rowntree's Taste Tour can enhance marketing campaigns and attract consumers to events.
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