KFC Has Created a Colonel Sanders Robot to Take Drive-Thu Orders
Mary Van Puymbroeck — July 11, 2017 — Marketing
Fast food restaurant Kentucky Fried Chicken has created a Colonel Sanders robot named H.A.R.L.A.N.D to take drive-thru orders.
The Colonel Sanders robot will pop up out of a KFC chicken bucket and take customers' orders. When the cashier speaks, voice recognition software converts their voice into the voice of Colonel Sanders, and this robot is currently being tested at a real life KFC drive-thru.
This animatronic Colonel is part of a advertising campaign by ad firm 'Wieden + Kennedy.' W+K is known for integrating the newest technological advances into its campaigns. According to 'ADWEEK,' W + K has been experimenting with "voice recognition, AI and bots and how they might be leveraged in brand work." As to whether more KFC locations will roll out Colonel Sanders robots, fans will have to wait and see.
The Colonel Sanders robot will pop up out of a KFC chicken bucket and take customers' orders. When the cashier speaks, voice recognition software converts their voice into the voice of Colonel Sanders, and this robot is currently being tested at a real life KFC drive-thru.
This animatronic Colonel is part of a advertising campaign by ad firm 'Wieden + Kennedy.' W+K is known for integrating the newest technological advances into its campaigns. According to 'ADWEEK,' W + K has been experimenting with "voice recognition, AI and bots and how they might be leveraged in brand work." As to whether more KFC locations will roll out Colonel Sanders robots, fans will have to wait and see.
Trend Themes
1. Robot Drive-thru Order-takers - The development of animatronic robots for order-taking in the fast food industry presents opportunities for increased efficiency and personalization in the drive-thru experience.
2. Voice Recognition Technology - The use of voice recognition software to convert cashier's voices into the voice of a brand mascot opens up possibilities for interactive and engaging customer interactions.
3. Integration of AI and Bots in Advertising - The integration of AI, bots, and other emerging technologies in advertising campaigns offers new ways for brands to connect with customers and create memorable experiences.
Industry Implications
1. Fast Food - The fast food industry can benefit from implementing animatronic robots as order-taking assistants to streamline the drive-thru process and enhance customer satisfaction.
2. Advertising - The advertising industry can explore the use of voice recognition, AI, and bots to create innovative and captivating campaigns that capture consumers' attention and foster brand engagement.
3. Technology - The development and advancement of voice recognition software, AI, and robotics present lucrative opportunities for companies in the technology sector to create cutting-edge solutions for various industries.
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