Panatonic Launched its 3-in-1 i-Shaper Trimmer with an Unusual Exhibition
Laura McQuarrie — July 29, 2017 — Marketing
References: eventmagazine
For the launch of one of its newest male grooming products, the 3-in-1 i-Shaper Trimmer, Panasonic created the Tash Modern hair galleries. The unconventional exhibition celebrates the eclectic mix of hair styles that the men of London sport, particularly in the Shoreditch area.
In the space, visitors have the chance to marvel at portraits that were snapped expressly for the special exhibition, pieces of living human art and partake in a complimentary barber session on-site.
In its research, Panasonic has found that "more than two-thirds of British men are re-styling their facial hair on a monthly basis, and three-quarters of bearded males rank themselves a 7.5 out of 10 for attractiveness." The Tash Modern exhibition celebrates personal expression and facial hair of all styles.
In the space, visitors have the chance to marvel at portraits that were snapped expressly for the special exhibition, pieces of living human art and partake in a complimentary barber session on-site.
In its research, Panasonic has found that "more than two-thirds of British men are re-styling their facial hair on a monthly basis, and three-quarters of bearded males rank themselves a 7.5 out of 10 for attractiveness." The Tash Modern exhibition celebrates personal expression and facial hair of all styles.
Trend Themes
1. Male Grooming - The Tash Modern exhibition highlights the growing trend of male grooming and the popularity of facial hair styling among British men.
2. Unconventional Exhibitions - The creation of the Tash Modern hair galleries showcases the trend of unique and interactive exhibits that engage visitors in a memorable way.
3. Personal Expression - The Tash Modern exhibition embodies the trend of celebrating personal expression and individuality through facial hair styles.
Industry Implications
1. Beauty and Personal Care - The male grooming trend presents opportunities for the beauty and personal care industry to develop innovative products that cater to men's facial hair styling needs.
2. Event Management - The success of unconventional exhibitions like Tash Modern opens up new opportunities for the event management industry to create immersive and engaging experiences for attendees.
3. Photography and Art - The Tash Modern exhibition highlights the demand for unique photography and artistic expressions that reflect the diverse range of facial hair styles.
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