Breakfast in Bedwars is Whataburger's First Fortnite Tournament
Laura McQuarrie — July 9, 2024 — Marketing
References: esports.gg & itnewsonline
Whataburger launched its first-ever Fortnite map and with it, the chain announced the Breakfast in Bedwars tournament. This daytime map focuses on early morning coffee runs and breakfast foods to kick-start the day, and it invites players to join a team, defend their beds and launch attacks on their opponents' bases.
Eligible players ages 13 and up can participate in the first-of-its-kind Whataburger Fortnite Tournament for their chance to win cash prizes. As part of the experience, players will come across WhataGuy featured as a non-player character, Whataburger-inspired Consumables like a Breakfast on a Bun for HP and Hot Coffee for Shields, as well as Power-ups in the form of interactive cups of iced coffee and breakfast burgers that they can jump off of.
Eligible players ages 13 and up can participate in the first-of-its-kind Whataburger Fortnite Tournament for their chance to win cash prizes. As part of the experience, players will come across WhataGuy featured as a non-player character, Whataburger-inspired Consumables like a Breakfast on a Bun for HP and Hot Coffee for Shields, as well as Power-ups in the form of interactive cups of iced coffee and breakfast burgers that they can jump off of.
Trend Themes
1. Qsr-branded Virtual Worlds - Restaurant chains creating bespoke game maps to engage with younger audiences blur the lines between dining establishments and interactive entertainment.
2. Food-themed Esports Competitions - Integrating food brands into competitive gaming introduces new collaboration opportunities and elevates brand visibility in the esports domain.
3. In-game Branded Consumables - Adding branded virtual items that offer in-game benefits can create memorable brand interactions and drive virtual product placement revenues.
Industry Implications
1. Quick Service Restaurants - Leveraging gaming tournaments for brand promotions helps QSRs connect with a tech-savvy, younger demographic.
2. Esports - Collaborations between food brands and esports bring fresh monetization avenues and diverse sponsorship deals.
3. Virtual Goods - The inclusion of brand-themed virtual consumables in popular games opens up new revenue streams through microtransactions and brand collaborations.
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