These Insomnia Cookies Borderlands Tie-Ins Celebrate the Movie
Michael Hemsworth — July 26, 2024 — Marketing
References: insomniacookies & snackandbakery
These new Insomnia Cookies Borderlands tie-ins have been unveiled by the brand in partnership with the upcoming Lionsgate movie to provide fans with a way to get ready for its release.
The collaboration includes Tiny Tina's Flavor Explosion, which features three scoops of ice cream with a single drizzle and one topping in a limited-edition souvenir cup. The brand is also launching the Borderlands 12-pack that includes 12 of its Classic cookies in a Borderlands-themed box sleeve that's perfect for fans to pick up ahead of the film's release.
The Insomnia Cookies Borderlands tie-in menu items are arriving now, but will only be offered in-store or online until August 18, 2024 at participating locations for pickup or delivery.
Image Credit: Insomnia Cookies
The collaboration includes Tiny Tina's Flavor Explosion, which features three scoops of ice cream with a single drizzle and one topping in a limited-edition souvenir cup. The brand is also launching the Borderlands 12-pack that includes 12 of its Classic cookies in a Borderlands-themed box sleeve that's perfect for fans to pick up ahead of the film's release.
The Insomnia Cookies Borderlands tie-in menu items are arriving now, but will only be offered in-store or online until August 18, 2024 at participating locations for pickup or delivery.
Image Credit: Insomnia Cookies
Trend Themes
1. Limited-edition Pop-culture Products - Brands are leveraging limited-edition items themed around popular movies or series to create a sense of urgency and exclusivity.
2. Collaborative Marketing Campaigns - Companies are partnering with entertainment franchises to co-create products that appeal to dedicated fan bases.
3. Gamified Product Packaging - Businesses are utilizing themed packaging that resonates with specific fandoms to enhance customer engagement and drive sales.
Industry Implications
1. Food & Beverage - The food and beverage industry is exploring tie-ins with entertainment media to attract a more diverse and engaged consumer base.
2. Entertainment - The entertainment industry is forming partnerships with consumer brands to extend their reach and deepen fan engagement through co-branded merchandise.
3. Retail - Retailers are increasingly adopting themed products and exclusive partnerships to boost foot traffic and online sales.
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