Rémy Martin's Alcohol Display Comes to Life with Microsoft HoloLens
Laura McQuarrie — July 13, 2017 — Marketing
References: luxurylaunches
Rémy Martin is now using Microsoft's HoloLens technology for alcohol displays that deliver dynamic and engaging consumer experiences.
The all-new experience called 'Rooted in Exception' takes the form of a three-dimensional table with a topographic design that shows the making of the brand's Cognac Grande Champagne and scenes from the Cognac Petite Champagne vineyards. To accompany the visuals, a narrative is voiced by Baptiste Loiseau, the Cellar Master of the House. For the making of the display, Rémy Martin collaborated with a leading HoloLens development studio from Europe called 'Kazendi.'
While there are often vibrant images and descriptions to describe the origins and manufacturing process of a product, this alcohol display brings the making of a product to life before a consumer's eyes. The Rooted in Exception experience recently made its world debut in Los Angeles and will be introduced on a worldwide scale.
The all-new experience called 'Rooted in Exception' takes the form of a three-dimensional table with a topographic design that shows the making of the brand's Cognac Grande Champagne and scenes from the Cognac Petite Champagne vineyards. To accompany the visuals, a narrative is voiced by Baptiste Loiseau, the Cellar Master of the House. For the making of the display, Rémy Martin collaborated with a leading HoloLens development studio from Europe called 'Kazendi.'
While there are often vibrant images and descriptions to describe the origins and manufacturing process of a product, this alcohol display brings the making of a product to life before a consumer's eyes. The Rooted in Exception experience recently made its world debut in Los Angeles and will be introduced on a worldwide scale.
Trend Themes
1. Dynamic Alcohol Displays - Using mixed reality technology, alcohol displays are brought to life, offering dynamic and engaging consumer experiences.
2. Topographic Design - Implementing topographic designs in displays allows consumers to visually explore the making of a product, adding depth and immersion to the experience.
3. Collaboration with Hololens Development Studios - Partnering with HoloLens development studios presents opportunities to create innovative and interactive displays that merge technology and consumer products.
Industry Implications
1. Alcohol and Spirits Industry - Implementing mixed reality technology in alcohol displays can revolutionize traditional marketing strategies, enhancing consumer engagement and brand storytelling.
2. Consumer Electronics Industry - The integration of mixed reality technology in displays opens up new avenues for consumer electronics manufacturers to create immersive and interactive experiences for their customers.
3. Augmented Reality Development Industry - Partnering with augmented reality development studios offers disruptive innovation opportunities to create cutting-edge displays that blur the line between physical and digital worlds.
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