Nicolas Feuillatte is Set to Host a VR Tasting Experience
Laura McQuarrie — July 3, 2017 — Marketing
References: nicolas-feuillatte & eventmagazine
Champagne brand Nicolas Feuillatte will be hosting a VR tasting experience that promises to immerse fans in a champagne-inspired world, complete with everything from secret orchards to luxe ballrooms. As well as being able to take delight in a range of sights in the virtual reality world just by putting on a virtual reality headset at the event in London, participants will also be able to indulge in the taste of Nicolas Feuillatte Brut Réserve, Brut Rosé and Palmes d’Or at the brand's own real-world champagne bar.
Captivating virtual reality tasting experiences are becoming effective ways for alcohol and beverage brands to pique the interests of consumers by engaging all of the senses and telling an interesting story through them.
Captivating virtual reality tasting experiences are becoming effective ways for alcohol and beverage brands to pique the interests of consumers by engaging all of the senses and telling an interesting story through them.
Trend Themes
1. Virtual Reality Tastings - Virtual reality tastings are becoming popular as a way for alcohol and beverage brands to engage consumers through all their senses.
2. Immersive Brand Experiences - Brands are using immersive experiences, like VR tastings, to create memorable and unique interactions with consumers.
3. Technology-enhanced Marketing - Innovative use of technology, like VR, is driving a shift in marketing practices, creating new opportunities for alcohol and beverage brands.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to enhance tasting experiences and create new marketing avenues through the use of virtual reality technology.
2. Hospitality Industry - The hospitality industry can use virtual reality experiences, like VR tastings, to create unique and engaging entertainment options for customers.
3. Event Planning Industry - Event planners can incorporate virtual reality experiences, like VR tastings, into their events to create something new and exciting for attendees.
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