Universal's Island of Adventure Announced a New Harry Potter Ride
Mary Van Puymbroeck — July 27, 2017 — Marketing
References: blog.universalorlando & orlandosentinel
Universal's Island of Adventure recently announced its intention to build a new wizard-themed thrill ride at 'The Wizarding World of Harry Potter.' This new ride is slated to be "the next-generation of thrill ride" and will have riders encounter their favorite Harry Potter characters throughout the experience. The ride is said to be family-friendly, so it likely won't scare young kids, but Universal will be collaborating with Warner Bros. (as it has in the past) so that fans can expect the most authentic Harry Potter experience possible.
According to Universal's press release, "This ride is going to redefine the category and transport you to thrilling places, drawing you into even more exciting adventures within the wizarding world. It’s going to be the perfect addition to Hogsmeade."
With the announcement of the new wizard-themed thrill ride comes the news that the park will be closing its 'Dragon Challenge' roller coaster.
According to Universal's press release, "This ride is going to redefine the category and transport you to thrilling places, drawing you into even more exciting adventures within the wizarding world. It’s going to be the perfect addition to Hogsmeade."
With the announcement of the new wizard-themed thrill ride comes the news that the park will be closing its 'Dragon Challenge' roller coaster.
Trend Themes
1. Immersive Theme Park Experiences - Creating fully immersive and interactive theme park experiences that transport guests into the world of their favorite characters and stories.
2. Collaborative Partnerships - Forming collaborations between theme parks and entertainment companies to create authentic and unique experiences for fans.
3. Next-generation Thrill Rides - Developing innovative, cutting-edge thrill rides that push the boundaries of traditional amusement park attractions.
Industry Implications
1. Theme Parks - Theme parks can capitalize on the trend of immersive experiences by incorporating advanced technologies and collaborations with popular entertainment franchises.
2. Entertainment - Entertainment companies can explore partnerships with theme parks to create interactive experiences that bring beloved characters and stories to life.
3. Amusement Rides - Amusement ride manufacturers and designers have an opportunity to develop next-generation thrill rides that offer unique and exciting experiences for park visitors.
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