The SoulCycle College Ambassador Program Promotes Fitness
Katherine Pendrill — July 13, 2017 — Lifestyle
References: soul-cycle & dailybruin
With a growing number of college-aged kids taking an interest in physical fitness, SoulCycle has launched its very own College Ambassador Program. With the goal of showing more students the benefits of indoor cycling, the program aims to introduce a new generation of consumers to the fitness brand.
The SoulCycle College Ambassador Program is relatively new program that involves recruiting students to promote the SoulCycle brand on their campus. By organizing events, group rides and promoting the brands on social media, the SoulCycle College Ambassadors help to introduce their peers to the SoulCycle community. When picking its SoulCycle College Ambassadors, the brand not only looks for those with strong interpersonal skills, but also those with strong a social media following. This is particularly important, as health and wellness bloggers are extremely popular among college-aged consumers.
The SoulCycle College Ambassador Program is relatively new program that involves recruiting students to promote the SoulCycle brand on their campus. By organizing events, group rides and promoting the brands on social media, the SoulCycle College Ambassadors help to introduce their peers to the SoulCycle community. When picking its SoulCycle College Ambassadors, the brand not only looks for those with strong interpersonal skills, but also those with strong a social media following. This is particularly important, as health and wellness bloggers are extremely popular among college-aged consumers.
Trend Themes
1. College Ambassador Programs - Businesses can develop ambassador programs targeting college students to promote their brand and engage with a younger demographic.
2. Fitness Brand Ambassadorships - Fitness brands can leverage ambassador programs to engage with their target audience, create brand loyalty, and increase brand visibility.
3. Influencer Marketing in the Fitness Industry - Fitness brands can collaborate with health and wellness influencers to promote their products and services, effectively reaching an engaged audience.
Industry Implications
1. Fitness - Fitness businesses can implement ambassador programs to drive brand awareness, attract new customers, and foster community engagement.
2. Social Media Marketing - Social media marketing agencies can assist businesses in developing and managing ambassador programs to effectively reach their target audience and build brand advocacy.
3. Higher Education - Colleges and universities can partner with fitness brands and ambassador programs to offer students unique experiential learning opportunities and promote a healthy lifestyle on campus.
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