Coca-Cola's AI Vending Machine Brings Joy to Purchasing a Drink
Ellen Smith — July 13, 2017 — Marketing
Coca-Cola's AI vending machines aim to pioneer a new generation of intelligent technology.
The popular drink brand is diverting from colorful touchscreens into something a little more complicated -- a machine with a personality, that can bring more joy to purchasing sugary beverages. The once lifeless bundle of metal will soon be able to engage in two-way conversations, branching a line of communication between the consumer and retailer that didn't previously exist.
The new vending machines will be equipped with a compatible smartbot that lives within the user's smartphone. The intelligent machine is expected to adapt to its environment, providing a more entertaining experience in busier public settings, while focusing on efficiency and functionalities in hospital or office settings. Through doing this, the company is using artificial intelligence to build emotional connections between the consumer and the Coke-branded machine.
Coca-Cola's AI vending machine represents a growing market for computerized creativity that's allowing companies to explore uncharted advertising territory.
The popular drink brand is diverting from colorful touchscreens into something a little more complicated -- a machine with a personality, that can bring more joy to purchasing sugary beverages. The once lifeless bundle of metal will soon be able to engage in two-way conversations, branching a line of communication between the consumer and retailer that didn't previously exist.
The new vending machines will be equipped with a compatible smartbot that lives within the user's smartphone. The intelligent machine is expected to adapt to its environment, providing a more entertaining experience in busier public settings, while focusing on efficiency and functionalities in hospital or office settings. Through doing this, the company is using artificial intelligence to build emotional connections between the consumer and the Coke-branded machine.
Coca-Cola's AI vending machine represents a growing market for computerized creativity that's allowing companies to explore uncharted advertising territory.
Trend Themes
1. Intelligent Vending Machines - Coca-Cola's AI vending machine represents a growing market for computerized creativity that's allowing companies to explore uncharted advertising territory.
2. Personalized Customer Interaction - The intelligent machine's ability to engage in two-way conversations opens up opportunities for businesses to create personalized interactions with customers through vending machines.
3. Emotional Connections with Technology - Coca-Cola's AI vending machine uses artificial intelligence to build emotional connections between the consumer and the Coke-branded machine, suggesting a potential for emotional interaction with intelligent technology.
Industry Implications
1. Beverage Industry - Intelligent vending machines present the beverage industry with the opportunity to enhance customer experiences and explore new avenues for advertising and customer engagement.
2. Retail Industry - The integration of AI technology in vending machines opens up possibilities for the retail industry to create innovative shopping experiences and improve customer engagement.
3. Hospitality Industry - AI-powered vending machines can offer enhanced convenience and personalized experiences for guests, making them a potential disruptive innovation opportunity in the hospitality industry.
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