The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
Laura McQuarrie — July 25, 2017 — Tech
References: miller.ru & drinktime.ru
Those who love both music and beer will take delight in interacting with the new, limited-edition alcohol-free Miller beer bottles. For the summer, Miller Alcohol Free bottles with NFC chips are helping consumers discover modern electric music.
To bring attention to the Miller SoundClash DJ project, an "endless loop" of music can be listened to by consumers who use their smartphone to scan a chip hidden under the label. Once the label has been scanned, consumers of Miller Alcohol Free beer are directed to the Miller.ru website, where they will have their faces scanned by a "neural network using emotion detection technology." As such, the artificial system is able to pick up on different emotions in the consumer and adjust the sounds played to offer a continuous music experience.
To bring attention to the Miller SoundClash DJ project, an "endless loop" of music can be listened to by consumers who use their smartphone to scan a chip hidden under the label. Once the label has been scanned, consumers of Miller Alcohol Free beer are directed to the Miller.ru website, where they will have their faces scanned by a "neural network using emotion detection technology." As such, the artificial system is able to pick up on different emotions in the consumer and adjust the sounds played to offer a continuous music experience.
Trend Themes
1. Limited-edition Alcohol-free Beer Bottles - Opportunity for breweries to create unique and interactive beer experiences with music sharing capabilities.
2. NFC Technology in Beverage Packaging - Potential for using NFC chips in beverage packaging to enhance consumer engagement and provide personalized experiences.
3. Emotion Detection Technology in Marketing - Incorporating emotion detection technology in marketing campaigns to create personalized and immersive experiences for consumers.
Industry Implications
1. Brewing Industry - Opportunity for breweries to differentiate their products and increase consumer engagement with interactive beer bottle experiences.
2. Packaging Industry - Potential for packaging companies to integrate NFC technology in beverage packaging to offer enhanced functionalities and engage consumers.
3. Marketing and Advertising Industry - Incorporating emotion detection technology in marketing campaigns can revolutionize consumer experiences and create more targeted and engaging advertisements.
6.6
Score
Popularity
Activity
Freshness
