Google is Experimenting with Ads to Be Placed Inside of VR Worlds
Laura McQuarrie — July 3, 2017 — Marketing
References: developers.googleblog & roadtovr
The Google Developers Blog recently detailed some of the projects that are currently in progress by Area 120 (Google's internal workshop for experimental ideas) on virtual reality advertisements.
Google notes that both developers and users alike have been asking for a way to implement advertising experiences in VR experiences and have been working on a way to bring this request to life. The first idea from Google's Area 120 is to introduce an interactive cube that can be interacted with—via a tap or a gaze—to reveal a skippable video advertisement inside of a virtual environment.
The cube for viewing virtual reality advertisements is described by Google as easy for developers to implement and customize. On the other side of the spectrum, it is also said to be non-intrusive for users.
Google notes that both developers and users alike have been asking for a way to implement advertising experiences in VR experiences and have been working on a way to bring this request to life. The first idea from Google's Area 120 is to introduce an interactive cube that can be interacted with—via a tap or a gaze—to reveal a skippable video advertisement inside of a virtual environment.
The cube for viewing virtual reality advertisements is described by Google as easy for developers to implement and customize. On the other side of the spectrum, it is also said to be non-intrusive for users.
Trend Themes
1. Virtual Reality Advertising - The introduction of interactive cubes in virtual environments to show skippable video advertisements introduces new opportunities for immersive brand advertising.
2. Customizable VR Advertisements - The development of easy-to-implement and customizable advertising cubes provides a new platform to create unique and immersive brand experiences.
3. Non-intrusive VR Ads - Ensuring that virtual reality advertisements are non-intrusive but still interactive creates a new opportunity for brands to reach audiences in a unique and respectful way.
Industry Implications
1. Advertising - Development in virtual reality advertising provides opportunities for companies to create more immersive and interactive advertising campaigns.
2. Virtual Reality - The implementation of advertising within virtual reality environments provides new avenues for developers and entrepreneurs to create unique advertising experiences.
3. Marketing - The rise of virtual reality advertising presents new opportunities for marketers and advertisers to create innovative and captivating campaigns that engage audiences in a modern way.
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