This Contest Lets Fans Win a Personalized KitKat with Their Picture on It
Mary Van Puymbroeck — July 18, 2017 — Marketing
References: kitkat & packagingnews
Nestle UK released a contest that allowed fans the chance to win a personalized KitKat with their picture on it.
This in-store marketing campaign invited fans to purchase a promotional KitKat bar and use a 12-digit promotional code inside the package to enter for a chance to win a personalized KitKat bar. Each day, KitKat would select 1,000 winners and mail them a candy bar with their picture on it. Each winning bar would come inside a customized box that could be framed.
Ultimate Digital -- the firm in charge of this promotion -- printed around 8,000 personalized bars a week while the promotion was running. To do this, it used and "in-house Smartflow digital workflow system connected to their HP Indigo digital presses." By the end of the promotion, Ultimate Digital produced over 56,000 personalized KitKat bars.
This in-store marketing campaign invited fans to purchase a promotional KitKat bar and use a 12-digit promotional code inside the package to enter for a chance to win a personalized KitKat bar. Each day, KitKat would select 1,000 winners and mail them a candy bar with their picture on it. Each winning bar would come inside a customized box that could be framed.
Ultimate Digital -- the firm in charge of this promotion -- printed around 8,000 personalized bars a week while the promotion was running. To do this, it used and "in-house Smartflow digital workflow system connected to their HP Indigo digital presses." By the end of the promotion, Ultimate Digital produced over 56,000 personalized KitKat bars.
Trend Themes
1. Personalized Food - Incorporate personalization options to food products or packaging for a unique customer experience.
2. In-store Marketing Campaigns - Engage with customers and create brand awareness through in-store promotions and limited edition products.
3. Smart Workflow Systems - Incorporate automated digital workflow systems to increase efficiency and productivity in production.
Industry Implications
1. Food and Beverage - Create unique and personalized food products or packaging to increase customer engagement and brand loyalty.
2. Marketing and Advertising - Develop in-store promotions and campaigns to create brand awareness and drive sales.
3. Printing and Production - Incorporate smart workflow systems to increase efficiency and productivity in production processes.
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