Casper's UK Sleep Tour Introduces a 'Sleepmobile' on Wheels
Laura McQuarrie — July 6, 2017 — Marketing
References: caspersleeptour & eventmagazine
When one is pressed for time, the activity that is usually axed from one's schedule first is sleep—but mattress brand Casper is aiming to change this by embarking on a UK Sleep Tour.
In London, Brighton and Edinburgh, Casper will be making stops with its Sleepmobile, which contains four individual pods that are outfitted with a Casper mattress, pillows and sheets to provide a comfortable space for tired people to catch up on their sleep. On the Casper Sleep Tour website, users are able to "book a nap" by choosing a date and a 15-minute time slot in either the morning, afternoon or evening.
From quiet cafe spaces that provide room for napping to bed-based workout classes, the importance of sleep is being explored as an integral part of health and well-being.
In London, Brighton and Edinburgh, Casper will be making stops with its Sleepmobile, which contains four individual pods that are outfitted with a Casper mattress, pillows and sheets to provide a comfortable space for tired people to catch up on their sleep. On the Casper Sleep Tour website, users are able to "book a nap" by choosing a date and a 15-minute time slot in either the morning, afternoon or evening.
From quiet cafe spaces that provide room for napping to bed-based workout classes, the importance of sleep is being explored as an integral part of health and well-being.
Trend Themes
1. Sleep Tourism - The Casper Sleep Tour introduces a 'Sleepmobile' on wheels, highlighting the trend of incorporating sleep into travel experiences.
2. Napping Pods - The Sleepmobile's individual pods equipped with mattresses, pillows, and sheets showcase the growing trend of providing dedicated spaces for napping.
3. Sleep Wellness - The emphasis on sleep as an integral part of health and well-being is driving the trend of exploring sleep-related activities and experiences.
Industry Implications
1. Mattress Manufacturing - Manufacturers in the mattress industry have an opportunity to innovate by developing mobile sleep solutions like the Sleepmobile.
2. Hospitality and Travel - The hospitality and travel industry can explore sleep-focused experiences and services, such as incorporating napping pods or sleep-themed tours.
3. Health and Wellness - Companies in the health and wellness sector can capitalize on the growing awareness of sleep's importance by offering sleep-related products and services.
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