This ASICS' Store Concept Helps Consumers Understand Their Own Needs
Laura McQuarrie — July 28, 2017 — Lifestyle
References: asics & greenroomdesign
The new ASICS store in Brussels, Belgium, introduces a new global retail concept from the brand that's centered around consumer empowerment.
The space designed and developed by ASICS by Green Room is equipped with vibrant digital displays like the Runkeeper, which combines real-time social posts with data-driven animations from the local running community. As Green Room Amsterdam Creative Director Paul Silcox puts it: "The space works hard to enable and empower the customer, to put them at ease with their selection, but not to dictate to them."
In the store, dynamic displays and touchscreen stations encourage consumers to discover what products may work best for their needs, as well as connect with on-site staff for a greater sense of community.
The space designed and developed by ASICS by Green Room is equipped with vibrant digital displays like the Runkeeper, which combines real-time social posts with data-driven animations from the local running community. As Green Room Amsterdam Creative Director Paul Silcox puts it: "The space works hard to enable and empower the customer, to put them at ease with their selection, but not to dictate to them."
In the store, dynamic displays and touchscreen stations encourage consumers to discover what products may work best for their needs, as well as connect with on-site staff for a greater sense of community.
Trend Themes
1. Consumer Empowerment Through Digital Tools - ASICS store's use of dynamic displays and touchscreen stations empower customers to make informed decisions.
2. Innovative Retail Store Design - ASICS introduces a new global retail concept that centers around consumer empowerment.
3. Integrating Real-time Social Media Into Retail Spaces - ASICS' Runkeeper display incorporates social media posts and data-driven animations to give customers a sense of community.
Industry Implications
1. Footwear Retail - ASICS' new retail concept can inspire other footwear brands to redesign their stores to provide an innovative and engaging shopping experience.
2. Sportswear - Other sportswear brands can take cues from ASICS' store design and technology integration to enhance customer experience in their own stores.
3. Digital Signage - The use of dynamic displays and touchscreen stations by ASICS can inspire other industries to integrate digital tools for consumer empowerment.
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