Polaroid is Marking Its 80th Anniversary with Its First-Ever Pop-Up
Laura McQuarrie — July 21, 2017 — Marketing
References: polaroid & eventmagazine
In celebration of its 80th anniversary, instant camera brand Polaroid will be launching its first-ever photography pop-up store at Boxpark Shoreditch.
Inside the pop-up space, consumer will be invited to look back upon the brand's history by viewing vintage Polaroid cameras, as well as look at Polaroid's bright future with products that have yet to be released to the public, such as the Polaroid Pop and the Polaroid Hoop. On-site, visitors will also have the chance to test out the brand's cameras and printers and trial the newly released Polaroid Print Store App.
Although many young consumers prefer to connect with their favorite brands via digital platforms, brick-and-mortar stores and offline pop-ups offer fans the chance to immerse themselves in an experience that engages all of their senses.
Inside the pop-up space, consumer will be invited to look back upon the brand's history by viewing vintage Polaroid cameras, as well as look at Polaroid's bright future with products that have yet to be released to the public, such as the Polaroid Pop and the Polaroid Hoop. On-site, visitors will also have the chance to test out the brand's cameras and printers and trial the newly released Polaroid Print Store App.
Although many young consumers prefer to connect with their favorite brands via digital platforms, brick-and-mortar stores and offline pop-ups offer fans the chance to immerse themselves in an experience that engages all of their senses.
Trend Themes
1. Instant Photography Pop-ups - Disruptive innovation opportunity: Creating immersive experiences that engage all senses and connect with consumers on a nostalgic level.
Industry Implications
1. Retail - Disruptive innovation opportunity: Integrating offline pop-ups with digital platforms to enhance brand engagement and create unique experiences for customers.
2. Technology - Disruptive innovation opportunity: Developing new and innovative instant photography products that merge vintage appeal with modern technological advancements.
3. Marketing - Disruptive innovation opportunity: Leveraging pop-up stores as a marketing tool to generate buzz, create brand awareness, and connect with target demographic in a meaningful way.
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