Carl’s Jr. and Alix Earle Partnered for Free Burgers
Michael Hemsworth — February 8, 2025 — Marketing
References: carlsjr & qsrmagazine
Carl’s Jr. and Alix Earle have announced a new partnership that's seeing the social media personality herself promoting the QSR brand's unofficial National Hangover Day promotion that will provide customers with a free burger.
The campaign features Earle in a star-shaped bikini as a nod to the brand, promoting the burger as a complimentary offering for fans to pick up on February 10, 2025, for free for My Rewards members. The burger itself comes in the form of the 'Hangover Burger,' which is topped with a charbroiled beef patty, folded egg, bacon, Swiss cheese, hash rounds, and a special sauce.
Chief Marketing Officer at CKE Restaurants Jennifer Tate spoke on the Carl’s Jr. and Alix Earle partnership saying, "At Carl’s Jr., we are unapologetic about our bold flavors, and we know that guests can’t get enough...so, this year, we delivered The Carl’s Jr. Hangover Burger with super influencer Alix Earle to feed our guests’ insatiable hunger with Alix’s twist on our breakfast burger that is impossible to resist. We know that people may need a little extra help the day after the big game, so we’re offering something that’s really worth waking up for, and as a bonus, it’ll take the edge off and satisfy that craving.”
The campaign features Earle in a star-shaped bikini as a nod to the brand, promoting the burger as a complimentary offering for fans to pick up on February 10, 2025, for free for My Rewards members. The burger itself comes in the form of the 'Hangover Burger,' which is topped with a charbroiled beef patty, folded egg, bacon, Swiss cheese, hash rounds, and a special sauce.
Chief Marketing Officer at CKE Restaurants Jennifer Tate spoke on the Carl’s Jr. and Alix Earle partnership saying, "At Carl’s Jr., we are unapologetic about our bold flavors, and we know that guests can’t get enough...so, this year, we delivered The Carl’s Jr. Hangover Burger with super influencer Alix Earle to feed our guests’ insatiable hunger with Alix’s twist on our breakfast burger that is impossible to resist. We know that people may need a little extra help the day after the big game, so we’re offering something that’s really worth waking up for, and as a bonus, it’ll take the edge off and satisfy that craving.”
Trend Themes
1. Influencer-led Brand Collaborations - The partnership between Carl’s Jr. and social media personality Alix Earle highlights the increasing relevance of influencer-driven marketing campaigns in the food and beverage sector.
2. Hangover-themed Food Offerings - By focusing on providing a unique hangover-themed burger, Carl's Jr. taps into a novel niche market that caters to post-celebration recovery needs.
3. Branded Experience Promotions - Offering complimentary products through loyalty programs like Carl's Jr.'s My Rewards introduces innovative customer engagement tactics to enhance brand loyalty and consumer excitement.
Industry Implications
1. Quick-service Restaurants (QSR) - The promotion of unique products such as the Hangover Burger highlights a trend in quick-service restaurants leveraging personalized menu items to capture specific consumer interests.
2. Digital Marketing - Utilizing high-profile social media influencers like Alix Earle changes the traditional digital marketing landscape, showcasing the power of personal branding partnerships.
3. Food and Beverage - Innovative themed product promotions like Carl's Jr.'s hangover initiative demonstrate the potential for product differentiation within the competitive food and beverage industry.
9.5
Score
Popularity
Activity
Freshness
