Match.com's 'Model Males' Pop-Up Showcases 3D Figures of Members
Laura McQuarrie — July 14, 2017 — Marketing
References: match & eventmagazine
For a few days in August, Match.com will be launching a Model Males pop-up in London that will feature 3D-printed versions of some of the male members on its platform. As such, those who visit the pop-up will have the chance to review the profiles of each Match member in person, encouraging women to make the first move should they find a partner that they may be interested in pursuing.
Match frequently turns to the latest technologies to help its current and prospective members find love. Previously, it introduced an event where attendees were served lattes with selfies on them to match them to a potential date. More recently, Match is now using artificial intelligence for matchmaking.
Match frequently turns to the latest technologies to help its current and prospective members find love. Previously, it introduced an event where attendees were served lattes with selfies on them to match them to a potential date. More recently, Match is now using artificial intelligence for matchmaking.
Trend Themes
1. 3d-printed Pop-up - Match.com's 3D-printed Model Males pop-up event showcases innovation in bringing online dating experiences to the physical world.
2. In-person Profile Reviews - Match.com creates a disruptive innovation allowing users to review potential partners’ profiles and initiate a face-to-face interaction.
3. Artificial Intelligence Matchmaking - Match.com is exploring AI as a way to revolutionize the online dating experience.
Industry Implications
1. Online Dating - The advent of 3D-printed pop-ups and AI-based matchmaking by Match.com shows disruptive innovation potential in the online dating industry.
2. 3D Printing - Match.com's 3D-printed pop-up show underscores the potential for integrating personalization and quick-turnaround production with the technology.
3. Artificial Intelligence - Match.com's exploration of AI matchmaking presents disruptive innovation possibilities for numerous industries beyond online dating.
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