Investec's Click and Investaurant Helps Diners Gauge Their Risk Levels
Laura McQuarrie — July 11, 2017 — Marketing
References: clickandinvest & eventmagazine
To mark the launch of its new online investment service, Click & Invest, Investec launched a pop-up 'Click and Investaurant' to help diners understand the level of risk they would be comfortable in taking.
At the Click and Investaurant, risk-takers have the chance to order menu items like crocodile and crispy crickets, squid ink cod, rabbit and wild nettles, or burgers for those with a low risk tolerance. As Jane Warren, CEO of Click & Invest, says: "with Click & Investaurant we have been able to create an innovative concept for people to explore their appetite for risk while tasting some delicious dishes."
Following a meal, attendees have the chance to try out the online platform via tablets and use a slider to determine "how much you'd like to invest."
At the Click and Investaurant, risk-takers have the chance to order menu items like crocodile and crispy crickets, squid ink cod, rabbit and wild nettles, or burgers for those with a low risk tolerance. As Jane Warren, CEO of Click & Invest, says: "with Click & Investaurant we have been able to create an innovative concept for people to explore their appetite for risk while tasting some delicious dishes."
Following a meal, attendees have the chance to try out the online platform via tablets and use a slider to determine "how much you'd like to invest."
Trend Themes
1. Pop-up Investment Eateries - Pop up eateries that help stock trading amateurs to explore their appetite for risk while tasting some delicious dishes.
2. Experience-based Investing - Some investors are looking to experience-based services, providing an opportunity for brands to explore the integration of investment services with experiential elements.
3. Investment Gamification - Gamified investment experiences that combine fun activities and educational elements provide a disruptive opportunity for brands to reach young investors.
Industry Implications
1. Food and Hospitality Industry - The Food and Hospitality industry can offer investment options for customers as well as creating experience-based investment possibilities.
2. Fintech Industry - The FinTech industry can develop gamified investment experiences to make investing entertaining and user-friendly, especially for younger investors.
3. Marketing Industry - The marketing industry can create interactive campaigns including experience-based investing to reach audiences in a novel approach.
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