Le Crown and Cactus Pub Was Hosted by Chambord in London
Rebecca Byers — July 17, 2017 — Marketing
References: urbanintention & eventmagazine
Hosted in Central London from July 13 through July 15, 2017, liqueur brand Chambord's Le Crown and Cactus pub pop-up is an enchanted summer-themed experience that invites consumers to personalize their Chambord Royale cocktail at the Bubble Bar. Overflowing with flowers and other multi-sensory elements, the charming pop-up experience aims to reinforce the brand's French heritage and will include a variety of Chambord-style snacks available for purchase.
Spread across four floors, Le Crown and Cactus also boasts a champagne cellar where visitors will be able to discover surprise experiences and a pub garden where they can square off in a variety of garden-themed games. Located in London's Soho, the event offered free entrance with the additional option of paying £5.00 for prioritized entry and for a complimentary Chambord Royale.
Spread across four floors, Le Crown and Cactus also boasts a champagne cellar where visitors will be able to discover surprise experiences and a pub garden where they can square off in a variety of garden-themed games. Located in London's Soho, the event offered free entrance with the additional option of paying £5.00 for prioritized entry and for a complimentary Chambord Royale.
Trend Themes
1. Pop-up Experiences - The trend of creating unique and immersive pop-up experiences offers opportunities for brands to engage consumers in interactive and personalized ways.
2. Personalization - The trend of personalized products and experiences provides brands with the chance to create unique offerings that resonate with consumers on an individual level.
3. Multisensory Branding - The use of multisensory elements in brand experiences allows companies to create memorable and immersive encounters that engage all of the senses.
Industry Implications
1. Liqueur - The liqueur industry can leverage pop-up experiences to showcase their products and engage consumers in new and exciting ways.
2. Hospitality - The hospitality industry can benefit from incorporating personalized elements into their offerings, creating unique and memorable experiences for guests.
3. Event Planning - The event planning industry can capitalize on the demand for visually stunning, interactive, and multisensory pop-up experiences by offering services that cater to these trends.
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