Globalization has resulted in the gradual homogenization of graphic design style preferences around the world, but this doesn't mean that there aren't some distinctive patterns found throughout contemporary Asian packaging. Across the food, beverage and beauty industries, there are some frequently featured motifs and aesthetics that can be traced within countries and across the continent.
Cutesy imagery of dolls and cartoon animals is frequently found in South Korean branding strategies, often inspired by illustration and film. Lately, Japanese packaging design has churned out beautiful wooden boxes, origami cartons and more digitally inspired projects like printing barcodes onto banana peels. Chinese researchers have been looking into creating rot-detecting labels that change color when bottled edibles have expired. Meanwhile, the successful Prompt Design firm of Thailand is breaking into a more universal interest in vivid graphics and bold colors for packaging all sorts of goods around the world.
The main feature to note about Asian packaging collectively is that bags, bottles and boxes are often visually harmonizing traditional symbolism with contemporary principles of global art.
42 Examples of Asian Packaging
42
Serial Numbered Fruits
Limited Edition Gokusen Bananas are Being Sold in Japan
41
Wholesome Rice Paper Packaging
Kim Soonhee's Rice Paper Branding is Simple & Evocative of Nature
40
Fruity Cosmetics Packaging
This Peach Baviphat Peeling Gel Comes in a Fresh Jar
39
Cutesy Cosmetics Cases
This Tony Moly Packaging Takes on the Form of a Bunny
38
Color-Focused Snack Packaging
Kim Gyeongah's Eat Color Concept Highlights Vegetable Hues
37
Aquatic Grain Carriers
Fishy Rice Packaging is Practical, Emblematic and Beautiful
36
Royal-Inspired Tea Branding
Imperial Tea Used Chinese Crowns for its Latest Look
35
Feminine Princess Cosmetics
Etude Cosmetics' Etoinette Range is Inspired by Parisian History
34
Expanding Grain Packaging
Trader Joe's Rice Container Concepts are Boldly Branded and Boxed
33
Oceanic Restaurant Branding
Sushi & Co is a Cruise Ship Eatery That Recently Got a Makeover
32
Implement-Mimicking Marketing
Matcha Milk Tea Packaging Takes the Shape of the Tool That Makes It
31
Dessert Lip Balm Branding
The Face Shop's Lip Balm Collection Boasts Graphic Containers
30
Truth-Inspired Beauty Branding
LG's belif Cosmetic Line Focuses on Playful Percentage Bars
29
Bean-Flavored Chocolate Bars
The Green Zunda Kit Kat is Made from Ground Edamame
28
Eclectic Craft Brew Bottles
This Craft Brewery Packaging Reflects the Brand's Unique Roots
27
Celestial Chocolates
These L'eclat Chocolates are Inspired by the Planets in Our Solar System
26
Tea-Based Gin Drinks
Beefeater 24's Botantical Beverage Swaps Tonic for Gin and Tea
25
Festive Pizza Packaging
Pizza Hut Korea's Christmas Pizza Boxes Are Presented Like Wrapped Gifts
24
Wooden Cosmetics Packaging
This High Quality Cedar Package Holds Hair Products From Shu Uemura
23
Illustrative Sauce Packaging
The Williams-Sonoma Peanut Noodle Sauce Goes for a Different Look
22
Pull-N-Peel Lip Stains
The Korean Cosmetics Brand Berrisom Created This Peel-Styled Lip Gloss
21
Balanced Yin-Yang Bottles
Origin's Yin Yang Bottle Design is All About Harmonious Opposites
20
Fish Jerky Snacks
Otuna's Jerky Meat Snack Swaps Beef for Fish
19
Anime Beauty Masks
Loverecipe's Facial Treatment Masks Use Ingredients Like Peppers and Broccoli
18
Fresh Cartoon-Adorned Fruit
This Hello Kitty Melon Can be Yours at an Overpriced Rate
17
Exclusive Sakura-Print Tumblers
The Limited ANA Starbucks Tumbler Comes Just in Time for Spring
16
Intensely Hot Potato Chips
Bokun Habanero's New Spicy Potato Chips Are Ten Times as Hot as Usual
15
Modern Korean Sauces
The We Rub You Korean BBQ Marinade Brings Sweet and Savory to American Meals
14
Food-Based Skincare
The Skinfood Skincare Brand Uses Natural Food Items in its Products
13
Polish Lipstick Packaging
The Lipnicure Lipsticks Promise the Long-Lasting Power of Nail Polish
12
Organic Zen Hot Beverages
Qi Teas Offers a Range of Natural Specialty Products Prepared in China
11
Animated Beauty Packaging
This Eye Gel Packaging Design Features a Cartoon Raccoon
10
Purple Potato Confections
These Pocky Midi Biscuit Sticks Blend Together Unexpected Flavors
9
Cheesy Face Creams
The Bounce Cheese Cream is Full of Beneficial Natural Proteins
8
Celebratory Sports Beer Bottles
China's Limited World Cup Tsingtao Beer Bottles Celebrate Brazil
7
Cherry Blossom Brews
This Japanese Beer Captures the Taste of Sakura Season
6
Treasure Map Chocolate Branding
Marou's Chocolate Bar Packaging is the 'X' That Marks the Spot
5
Natural Healing Sponges
The Konjac Sponge Has Benefits for the Skin Inside and Out
4
Starfish Extract Creams
Mizon's Miracle Anti-Aging Cream is Made with 70% Starfish Extract
3
Savory Asian Porridges
Barojuk's Savory Breakfast Porridge Features Broccoli and Root Vegetables
2
Zodiac Pastry Packaging
E-g-sain's Golden Horse Boxes Celebrate the 2014 Year of the Horse
1
Sparkling Sake Drinks
Shusen Kurano Makes a Champagne-Style Japanese Sake
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Resealable Lettuce Packaging
Sensei Farms' Leafy Green & Salad Mix Package Reduces Plastic by 90%
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Chinese Motif-Inspired Streetwear
BAPE Launches its New 'A Rising Bape' Collection
Pink-Hued Shipping Container Homes
These Pink Shipping Container Homes by Ishita Ganguly are Chic
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Vibrant Summer Packaging Designs
Yeo's First Harvest Green Tea is Reimagined into 'Brattea'
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Sakura-Inspired Snack Boxes
Sakuraco Launches the Beauty of Sakura Box in March
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Accordion-Style Coffee Cups
The Accordion Paper Cup Concept is Easy to Carry
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Cute-Themed Collectible Bags
Sugoi Mart Launched its Kawaii Lucky Bag, Featuring Japanese Goods
Natural Yogurt Jars
Danone Argentina Adopted New Packaging to Improve Environmental Efforts
Lustrous Snake-Inspired Bottle Designs
Remy Martin Collaborates with Huang Yu Xing
Sunscreen Packaging Solutions
TerraCycle Partners With Leading Skincare Brands for Packaging
Aseptic Eco Beverage Packaging
The Tetra Brik Aseptic 200 Slim Leaf Carton is Paper-Based
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Durable Egg Packaging Designs
Cascades Unveils the New Cascades Fresh GUARD EnVision™ Packaging
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Artist-Designed Cafe Products
This Starbucks Japan Drinkware Features Shogo Sekine Artwork
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Playful Sushi-Inspired Suitcases
These Sushi Suitcases by Yujeong Shin Includes Three Styles
Recyclable Coffee Packagings
'Tanuii Coffee' Redesigned its Packaging with Paper-Based Pouches
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Squid-Inspired Packaging
Squid-Inspired Packaging Revolutionizes Temperature Control
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Sustainable E-Commerce Packaging
Dow and P&G China Launch Reduced Weight and Impact Packaging
Green Cosmetics Concept Stores
This Innisfree Store Utilizes Bottles in its Architectural Design
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Bio-Based Beauty Packaging
Texen Group and Sulapac are Revolutionizing Beauty Packaging
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Recyclable eCommerce Packaging
This New Amazon Packaging is Paper-Made and Arriving in the UK
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Sustainable Skincare Initiatives
Japanese Beauty Brand Kao Upgrades Its Sustainability Initiatives
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Expansive Beauty Packaging Solutions
APC Packaging Extends Sustainable Range with PET Jar Series
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Bio-Based Cosmetic Packaging
The Sulapac Nordic Collection from APG Europe is Sustainable
AI Packing Design Tools
Packify.ai Creates Packaging for Products That Stand Out
Recycled Diaper Packaging
Kimberly-Clark Collaborates with Amcor on a Sustainability Solution
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Festive Soy Sauce Packaging
The Santa Hat Kikkoman Soy Sauce Celebrates the Holidays
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Lunar New Year-Inspired Noteboooks
Moleskine Adds New Designs to the 3 Artists, 3 Countries Series
Recyclable Hardware Packaging
Nokia is Adopting Lighter Recyclable Packaging for Circularity
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Sustainable Pet Food Pouches
American Packaging Corporation Unveils a New Sustainable Solution
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Limited-Edition Soy Sauce Bottles
Kikkoman's Latest Creative Packaging Features Traditional Dishes
Honeybee-Themed Fragrance Packaging
Hunter Luxury Has Unveiled the Alvari Collection
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Anime-Themed Coffee Carriers
The Donguri Kyowakoku Studio Ghibli Mug Tumblers Come in Four Styles
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Springtime Soy Sauce Packaging
This Limited-Edition Kikkoman Bottle Celebrates Springtime
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Pebble-Like Beauty Packaging
Lumson's Romantica Jar Delights the Senses by Drawing from Nature
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Hybrid Beauty Bottle-Tubes
Asquan Group's Oval Collection Tottles are Shaped Like River Stones
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Japanese Culture-Honoring Vases
Ryosuke Fukusada and Ceramic Japan Design the WATOJI Series
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Colorful Functional Luggage Designs
Monos is a New Brand of Playful Luggage Designs
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Environmental Smart Packaging
iQRcode from BOTTA EcoPackaging Ensures Products Meet Standards
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Adorable Public Rubbish Bins
SWNA Created a Set of Rubbish Bins for Design Seoul 2.0
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Japanese Soy Milk Pouches
Peace Emphasizes Japan's Unique Tofu-Making Traditions
Pottery-Inspired Artful Notebooks
Sutta Design Creates the Dynamic Kintsugi Art Notebook
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages