This Eye Gel Packaging Design Features a Cartoon Raccoon
Rebecca Byers — April 27, 2015 — Art & Design
References: picoprince & refinery29
Gold Racoony is a product from Secret Key that will make you think twice about what you expect eye gel packaging to look like. The curious packaging for the Gold Racoony Hydro Gel Eye and Spot Patch mimics the name of the product itself, brandishing a cartoon raccoon.
The product is used to combat puffy, dark under eye circles and, although its only a tiny container, contains 60 eye patches and 30 spot patches. This eye gel packaging is also an example of product mimicry.
South Korean beauty trends are known for their cutesy packaging that often mimics the shape of food or animals. Secret Key also has a line of soothing snail gel and baby pig collagen jelly pack.
The product is used to combat puffy, dark under eye circles and, although its only a tiny container, contains 60 eye patches and 30 spot patches. This eye gel packaging is also an example of product mimicry.
South Korean beauty trends are known for their cutesy packaging that often mimics the shape of food or animals. Secret Key also has a line of soothing snail gel and baby pig collagen jelly pack.
Trend Themes
1. Animated Packaging - Innovative packaging designs utilizing animation and cartoons to attract consumers.
2. Product Mimicry - Creating packaging that mimics the product name or function to create a unique and eye-catching design.
3. Cutesy Beauty Packaging - The trend of creating adorable and playful packaging designs for beauty products, often inspired by shapes of food or animals.
Industry Implications
1. Beauty and Cosmetics - Opportunities for beauty brands to experiment with playful packaging designs to gain consumer attention and differentiate from competitors.
2. Consumer Goods - Innovative packaging designs with unique shapes and animations can attract consumers and potentially increase sales.
3. Marketing and Advertising - Animation and playful designs can be used to create memorable marketing campaigns and increase brand awareness for various industries.
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