Fishy Rice Packaging is Practical, Emblematic and Beautiful
Amelia Roblin — January 9, 2015 — Eco
References: behance.net
How is this splendidly scaly concept for reusable product wrapping? This fishy rice packaging idea is made from wax-printed white canvas to display the artistic images of stylized sea creatures. Hailong Xiang's design serves up plenty of goodness from head to tail.
Intended to hold Fengfan farm products -- which uphold the values of traditional Chinese roots and in terms of taste and agricultural practices -- this sleeve-like sack can be filled with a pair of long bags of locally grown grains. The two-ended tote is wonderfully functional since its provides its own handle in the center, that can even be used as a shoulder sling.
Conceptually, this fishy rice packaging visualizes the common expression of "fish every year." In Mandarin, the name of the aquatic animal is a homonym for abundance.
Intended to hold Fengfan farm products -- which uphold the values of traditional Chinese roots and in terms of taste and agricultural practices -- this sleeve-like sack can be filled with a pair of long bags of locally grown grains. The two-ended tote is wonderfully functional since its provides its own handle in the center, that can even be used as a shoulder sling.
Conceptually, this fishy rice packaging visualizes the common expression of "fish every year." In Mandarin, the name of the aquatic animal is a homonym for abundance.
Trend Themes
1. Reusable Product Packaging - The fishy rice packaging concept demonstrates the potential for reusable packaging to be practical and visually appealing.
2. Eco-friendly Materials - The use of wax-printed white canvas in the fishy rice packaging highlights the trend towards using sustainable and environmentally friendly materials in product packaging.
3. Artistic Packaging Design - The artistic images of stylized sea creatures on the fishy rice packaging exemplify the trend of incorporating visually appealing designs in product packaging.
Industry Implications
1. Food Packaging - The fishy rice packaging concept presents an opportunity for innovation in the food packaging industry, particularly in sustainable and visually appealing packaging solutions.
2. Agriculture - The use of locally grown grains and traditional Chinese agricultural practices in the fishy rice packaging highlights the potential for innovation in the agriculture industry, particularly in promoting sustainable and culturally significant products.
3. Design and Printing - The use of wax printing technology and artistic images on the fishy rice packaging reflects the potential for disruptive innovation in the design and printing industry, especially in creating visually striking packaging designs.
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