E-g-sain's Golden Horse Boxes Celebrate the 2014 Year of the Horse
Laura McQuarrie — May 29, 2014 — Lifestyle
References: mura.tw & packagingoftheworld
In celebration of the 2014 Year of the Horse, pastry brand E-g-sain Co. Ltd. commissioned Taiwan's MURA agency to develop packaging that celebrates this particular animal of the Chinese lunar calendar.
MURA sourced from the great dynasty of Tang in the 7th century, where horses were revered by emperors, poets and painters and celebrates equines by bringing in popular motifs from Chinese culture. Each of the boxes and their wraps are slightly different, highlighting elements like Chinese brush paintings, the lucky color red, stars, flowers and gold coins.
The Golden Horse Year campaign for E-g-sain is also carried through to the packaging for its pastries, which are presented to match the gift boxes, making them a present anybody would be lucky to receive.
MURA sourced from the great dynasty of Tang in the 7th century, where horses were revered by emperors, poets and painters and celebrates equines by bringing in popular motifs from Chinese culture. Each of the boxes and their wraps are slightly different, highlighting elements like Chinese brush paintings, the lucky color red, stars, flowers and gold coins.
The Golden Horse Year campaign for E-g-sain is also carried through to the packaging for its pastries, which are presented to match the gift boxes, making them a present anybody would be lucky to receive.
Trend Themes
1. Eg-sain Branding - Creating unique and culturally significant packaging designs that enhance customer experience and differentiate from competitors.
2. Lunar Calendar Celebrations - Marking important events or happenings of the year by creating festive packaging that aligns with the culture and beliefs of the people.
3. Customized Product Packaging - Providing tailored and personalized product packaging that aligns with consumer preferences and enhances overall brand experience.
Industry Implications
1. Pastry & Bakery Industry - Developing unique and eye-catching pastry packaging that aligns with current trends and resonates with consumers.
2. Festive Packaging Industry - Creating memorable and culturally significant packaging designs that are used to celebrate important events and occasions.
3. Brand Experience Industry - Enhancing overall brand experience by designing unique and personalized packaging that adds an extra layer of value and enjoyment to the product.
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