The Lipnicure Lipsticks Promise the Long-Lasting Power of Nail Polish
References: en.koreadepart & xovain
The Lipnicure lip pigments by Korean brand CLIO offer long-lasting staying power with its nail polish-inspired lipstick packaging. These super long lasting colors are suppose to dry on your lips and keep the color staying put for hours on end.
Unlike most lipstick and lip gloss brands that sell their product to beauty fanatics in the form of tubes or bullets, the Lipnicure products come packaged in a wide bottom bottle design inspired by nail polish. Keeping with this manicure aesthetic, the Lipnicure products also have various lip conditioning products that are sold separately and are meant to be applied as like a polish base or top coat. The pigment payoff is incredible as these colors are incredibly durable and stand the test of time.
Unlike most lipstick and lip gloss brands that sell their product to beauty fanatics in the form of tubes or bullets, the Lipnicure products come packaged in a wide bottom bottle design inspired by nail polish. Keeping with this manicure aesthetic, the Lipnicure products also have various lip conditioning products that are sold separately and are meant to be applied as like a polish base or top coat. The pigment payoff is incredible as these colors are incredibly durable and stand the test of time.
Trend Themes
1. Nail Polish-inspired Packaging - Opportunity for lipstick and other cosmetic products to differentiate themselves with unique packaging designs similar to nail polish bottles.
2. Long-lasting Lip Products - Development of lip products with extended staying power and high pigment payoff for improved user experience.
3. Lip Care Products as Base/top Coats - Incorporate additional lip conditioning products to lipstick lines for extended wear and improved lip health.
Industry Implications
1. Cosmetics - Opportunity for cosmetic companies to innovate with unique packaging designs and improve the lasting power of their products.
2. Nail Care - Potential for nail polish and nail care companies to expand into lip care by incorporating similar bottle design and packaging innovations.
3. Personal Care Retail - Opportunity for retailers to feature and differentiate with unique lipstick packaging and lip products with longer-lasting wear.
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