Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Festive beauty packaging offers a way for brands to create a lasting and novel impression on consumers. Often, companies choose their cult-favorite formulas to envelop in the holiday spirit and high-end skincare brand Shiseido is a veteran in this.
For this holiday season, Shiseido has launched the Ultimune Power Infusing Concentrate (a regular and a jumbo version), the Ultimune Future Power, and the Eyelash Curler in limited-edition festive beauty packaging. While the performance-driven skincare serums will certainly enhance skin radiance, smoothness, and resilience, using botanical-based ingredients like Heart-leaf extract and Roselle, the curler figures as the "perfect gift fro, the heart of Japan" and is recognized as "the #1 eyelash curler in Canada." The packaging aesthetic features somewhat intentionally pixilated presents and ornaments that pop against the familiar red backdrop.
Image Credit: Shiseido
For this holiday season, Shiseido has launched the Ultimune Power Infusing Concentrate (a regular and a jumbo version), the Ultimune Future Power, and the Eyelash Curler in limited-edition festive beauty packaging. While the performance-driven skincare serums will certainly enhance skin radiance, smoothness, and resilience, using botanical-based ingredients like Heart-leaf extract and Roselle, the curler figures as the "perfect gift fro, the heart of Japan" and is recognized as "the #1 eyelash curler in Canada." The packaging aesthetic features somewhat intentionally pixilated presents and ornaments that pop against the familiar red backdrop.
Image Credit: Shiseido
Trend Themes
1. Festive Beauty Packaging - Festive beauty packaging offers a way for brands to create a lasting and novel impression on consumers.
2. Limited-edition Holiday Collection - Shiseido releases its inaugural holiday collection with limited-edition festive beauty packaging.
3. Performance-driven Skincare - Shiseido's holiday collection includes performance-driven skincare serums that enhance skin radiance, smoothness, and resilience.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry embraces festive packaging to engage consumers and create a unique brand experience.
2. Gift and Retail - The holiday collection with limited-edition beauty packaging provides opportunities for the gift and retail industry to attract customers.
3. Cosmetics Tools and Accessories - The limited-edition festive packaging of Shiseido's Eyelash Curler creates disruption in the cosmetics tools and accessories market.
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