This High Quality Cedar Package Holds Hair Products From Shu Uemura
Alyson Wyers — July 16, 2014 — Fashion
References: projectpackaging & thedieline
A Japanese cosmetics company is branding their hair products with a cedar package. This Shu Uemura Art of Hair case is made with authentic cedar wood and contains a removable, wooden tray with three compartments lined with black plush felt.
Designed by Project Packaging, the compact box is elegant. By using a cedar package the design firm connects customers to the hair and cosmetics brand's Japanese heritage. The simplicity of the high end lacquered box lets the products within speak for themselves. The inside of the box's lid contains a few choice words from the brand's founder, reading "Never stop thinking, improving, innovating." This engraving adds a personal touch to the luxurious packaging. The box also closes with a magnetic fastener, making a satisfying noise when it is properly shut.
Designed by Project Packaging, the compact box is elegant. By using a cedar package the design firm connects customers to the hair and cosmetics brand's Japanese heritage. The simplicity of the high end lacquered box lets the products within speak for themselves. The inside of the box's lid contains a few choice words from the brand's founder, reading "Never stop thinking, improving, innovating." This engraving adds a personal touch to the luxurious packaging. The box also closes with a magnetic fastener, making a satisfying noise when it is properly shut.
Trend Themes
1. Wooden Packaging - Opportunity for businesses to explore sustainable and eco-friendly packaging solutions using wood.
2. Luxury Cosmetics Packaging - Potential for innovative and high-end packaging designs in the cosmetics industry to enhance brand identity and customer experience.
3. Cultural Branding - Disruptive innovation opportunity for businesses to connect with customers by incorporating cultural heritage into product packaging and branding.
Industry Implications
1. Cosmetics - Cosmetics industry can explore unique and premium packaging options to differentiate their products in the market.
2. Packaging - Opportunity for the packaging industry to develop sustainable and aesthetically pleasing packaging solutions to meet the rising demand for eco-friendly alternatives.
3. Design - Design industry has the potential to create innovative and captivating packaging designs that evoke the desired brand identity and customer appeal.
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