Big-ticket device shopping becomes less intimidating
Implications - Consumers' devices hold the key to their entire lives -- from their personal secrets to their banking information -- in the digital age, and so, purchasing technology is not to be taken lightly. To lessen the intimidation factor of such an important big-ticket purchase, tech retail is adopting a more approachable aesthetic to alleviate the anxiety that potentially accompanies tech shopping.
Workshop Question - What aesthetic is perceived as the opposite of your branding and how can you incorporate elements of that to create a surprising and fresh dynamic?
Trend Themes
1. Approachable Tech Retail - Tech retail stores are adopting a more approachable aesthetic to alleviate the anxiety that potentially accompanies tech shopping, creating disruptive innovation opportunities in experiential store design and customer service.
2. Retail Technology Integration - Retail locations are being digitally integrated to create retail experience zones with a more casual feel, offering disruptive innovation opportunities in temporary mobile app boutiques and digital/physical blends.
3. Next-generation Gadget Shops - Electronics stores that encourage customers to experiment with next-gen gadgets provide disruptive innovation opportunities in experiential store design and product proliferation to increase accessibility to emerging tech.
Industry Implications
1. Retail - Retailers can take inspiration from the approachable and digital integration trends to create retail experience zones that focus on experiential store design and customer service.
2. Technology - Technology companies can take inspiration from the next-generation gadget trend to increase accessibility to emerging tech and promote customer experimentation.
3. Interior Design - Interior design firms can take inspiration from these tech shops to create approachable, casual-feel spaces that integrate both digital and physical retail experiences.
6 Featured, 52 Examples:
517,560 Total Clicks
Date Range:
Dec 14 — Jun 16
Trending:
Warm
Consumer Insight Topics:
