SUIT's Modern Concept Shop is Designed by HAF Studio
Jana Pijak — September 24, 2014 — Art & Design
References: hafstudio.is & design-milk
SUIT's modern concept shop is designed by Iceland's HAF Studio. Designers Kartias Sveinsdóttir and Hafsteinn Júlíusson are the firm's founders and are known for their clean and industrial aesthetic. For this particular project, the designers wanted to create a raw and modern space that didn't take away from SUIT's vibrant menswear range.
While the brand's clothing is often vibrant and patterned, HAF Studio's modern concept shop is a little more understated. This industrial design concept allows SUIT's clothing to pop against concrete surfaces and fence-inspired metal shelving that is wall-hung throughout the retail space.
In addition to bare subway tiles, industrial metal and concrete, this space is also accented with minimalist particle board and raw plywood materials that add to its raw and urban look.
While the brand's clothing is often vibrant and patterned, HAF Studio's modern concept shop is a little more understated. This industrial design concept allows SUIT's clothing to pop against concrete surfaces and fence-inspired metal shelving that is wall-hung throughout the retail space.
In addition to bare subway tiles, industrial metal and concrete, this space is also accented with minimalist particle board and raw plywood materials that add to its raw and urban look.
Trend Themes
1. Industrial Menswear Retail - Disruptive innovation opportunity: Developing raw and urban retail spaces with minimalist materials for men's fashion.
2. Clean and Industrial Aesthetic - Disruptive innovation opportunity: Applying clean and industrial design concepts to create modern retail spaces.
3. Raw and Modern Spaces - Disruptive innovation opportunity: Creating retail spaces that combine raw and modern elements to enhance product display.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introducing raw and urban design concepts to traditional fashion retail stores.
2. Interior Design - Disruptive innovation opportunity: Utilizing clean and industrial aesthetics in interior design to create unique retail spaces.
3. Materials Industry - Disruptive innovation opportunity: Developing new minimalist materials for use in retail spaces with raw and urban design concepts.
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