This Adidas Pop-Up Store Showcases New Products & Adidas Originals
Laura McQuarrie — February 12, 2016 — Fashion
References: marketingmag
The second floor of Toronto sneaker boutique Exclucity is now being used as an Adidas pop-up store. The temporary retail space serves as a destination for consumers to discover new releases from the footwear brand, as well as exclusive collections of Adidas Originals. Soon, the space will play host to the new the Tubular line, as well as NBA All-Star apparel and accessories during the NBA All-Star Weekend in Toronto.
While there have been numerous Adidas pop-up stores created before this one, this unique location set in Toronto pays tribute to its setting with images from local photographers and a 3D map of the city.
Anyone interested in tracking the happenings from this specific pop-up shop within Exclucity can follow the #MyFutureIs hashtag, which often features a collection of content from social influencers and bloggers.
While there have been numerous Adidas pop-up stores created before this one, this unique location set in Toronto pays tribute to its setting with images from local photographers and a 3D map of the city.
Anyone interested in tracking the happenings from this specific pop-up shop within Exclucity can follow the #MyFutureIs hashtag, which often features a collection of content from social influencers and bloggers.
Trend Themes
1. Exclusive Footwear Pop-ups - Opportunities for brands to create unique shopping experiences for consumers with limited-time retail spaces.
2. Adidas Originals Collections - Brands can provide exclusive collections to entice consumers and drive sales.
3. Social Media Influencer Marketing - Businesses can utilize social media influencers to generate buzz and promote their pop-up events.
Industry Implications
1. Retail - Opportunities for retailers to create buzz and drive traffic to their physical stores.
2. Fashion - Unique collaborations and limited-edition collections provide opportunities for fashion brands to differentiate themselves.
3. Marketing - Utilizing social media and influencer marketing can attract a younger demographic and generate buzz for brands.
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