This New Apple Store is Decorated in Original Belgian Comics
Charlotte Joyce Kidd — September 15, 2015 — Art & Design
There's a new Apple Store in Brussels, Belgium, and to announce its launch, Apple asked the city's comic book artists to create original works of art celebrating the city of Brussels.
Belgium is home to some of the world's most renowned comic book artists -- Herge, author of Tintin, was born and lived in Brussels. The Smurfs, everyone's favorite tiny blue creatures, are as Belgian as chocolate and tulips. So it was only right that when Apple decided to open its new Apple Store in Brussels, it asked 20 comic book artists to show the world what's special about the city.
Each of the 20 artists illustrated one of their favorite spots in the city of Brussels in their own unique style. The final products were then displayed on a mural outside the new Apple Store's planned location.
Belgium is home to some of the world's most renowned comic book artists -- Herge, author of Tintin, was born and lived in Brussels. The Smurfs, everyone's favorite tiny blue creatures, are as Belgian as chocolate and tulips. So it was only right that when Apple decided to open its new Apple Store in Brussels, it asked 20 comic book artists to show the world what's special about the city.
Each of the 20 artists illustrated one of their favorite spots in the city of Brussels in their own unique style. The final products were then displayed on a mural outside the new Apple Store's planned location.
Trend Themes
1. City-celebrating Comics - Opportunity for brands to collaborate with local artists to create city-themed artwork and engage with the community.
2. Branded Urban Murals - Opportunity for companies to partner with artists to create outdoor murals that showcase their brand and enhance the urban landscape.
3. Cultural Collaborations - Opportunity for companies to collaborate with local cultural icons to create unique and immersive brand experiences.
Industry Implications
1. Technology - Technology companies can leverage local art and culture to enhance their brand identity and connect with consumers on a deeper level.
2. Retail - Retailers can incorporate city-themed artwork in their store designs to create immersive and unique shopping experiences.
3. Advertising and Marketing - Brands can work with local artists to create engaging outdoor advertisements that celebrate the city and resonate with consumers.
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