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Nostalgic Grooming

Men's shaving routines take vintage inspiration for luxury appeal

Implications - As the market for men's grooming products continues to explode worldwide, many consumers are opting for extravagant shaving experiences that hearken back to the days of traditional wet shaving. In addition to the contemporary fixation on artisan-level craftsmanship, this progression highlights the pursuit of sophistication through nostalgia.
Workshop Question - How can your brand inject bit of nostalgic luxury into the lives of your consumer?
Trend Themes
1. Nostalgic Grooming - Vintage-inspired grooming experiences are becoming popular as consumers pursue sophistication through nostalgia.
2. Craftsmanship Obsession - Consumers’ contemporary fixation on Artisan-level craftsmanship is growing among men’s grooming.
3. Luxury-driven Heritage - There is a growing demand for luxury-driven heritage men’s grooming products and experiences.
Industry Implications
1. Men's Grooming - Men's grooming is a rapidly expanding industry as consumers seek high-end grooming products and experiences.
2. Luxury Retail - Luxury retail industries can incorporate nostalgia and craftsmanship into their branding and product offerings.
3. Tourism & Hospitality - Tourism and hospitality industries can offer vintage-inspired, luxury grooming experiences to enhance guests’ stay.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
281,065 Total Clicks
Date Range:
Oct 15 — Apr 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Luxurious Leather Grooming Kits
Luxurious Leather Grooming Kits
This Handy Dopp Kit is the Perfect Travel Accessory for Men
‘Octovo’ designed a luxurious leather dopp kit that serves as the perfect travel accessory for men. While there are many options when it comes to men’s grooming kits, the majority... MORE
Design-Conscious Shaving Accessories
Design-Conscious Shaving Accessories
The Discommon Aluminum Straight Razor is Expertly Crafted
Despite impressive advancements in the grooming industry, many man are taking a step backward towards antiquated methods by using products like the Discommon Aluminum Straight Razor. A luxury way... MORE
Luxury Double-Edge Razors
Luxury Double-Edge Razors
Aesop's Double-Edge Razor is Handmade by English Craftsmen
Aesop’s Double-Edge Razor is a handcrafted luxury razor that is ideal for the men’s grooming connoisseur. An example of Aesop’s dedication to quality craftsmanship as well as the... MORE
Aristocratic Gentlemen's Salons
Aristocratic Gentlemen's Salons
The Murdock Soho Salon is a Classic
Located in the heart of London’s Soho, this flagship salon for luxury gentleman’s grooming brand Murdock London is a refined experience that is seen as a milestone for the brand.... MORE
Whiskey Aftershave Remedies
Whiskey Aftershave Remedies
This Artisanal Skincare Product Boasts Whiskey and Pine Ingredients
Available on Kaufmann Mercantile, an e-retailer specializing in artisanal and ethically sourced products, this whiskey aftershave will leave skin looking softer and younger after use. Handmade in... MORE
Heated Shaving Cream Dispensers
Heated Shaving Cream Dispensers
The Conair Hot Gel Lather Heating System Adds Luxury to Shaving
The Conair Hot Gel Lather Heating System is a handy device that warms up the temperature of shaving cream to make the grooming process a bit more luxurious in the comfort of your own home. This is... MORE

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