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Algorithmic Outdoors

Consumers fully embrace tech aids in hunting and fishing

Implications - As consumers look for digital tools to streamline all manner of activities, those who participate in hunting and fishing have accepted the mainstream incorporation of digital aids in outdoor recreation. The widespread adoption of such innovations demonstrates a comfort in integrating tech solutions among a group that was previously wary of technology. This progression reinforces the omnipresence of technology and the contemporary view of devices as a natural extension of one's own abilities.
Workshop Question - What categories remain untouched by your industry and what steps would you need to take to tap into those?
Trend Themes
1. Tech Integration in Outdoor Activities - The widespread adoption of tech innovations such as wireless fish finders, robot fishing bait, night vision smartphone lenses, and smartwatches designed for avid hunters and fishers demonstrates a comfort in integrating tech solutions among people who were previously wary of technology.
2. Accessibility of Outdoor Activity - The utilization of devices such as night vision lenses and portable fish finders allow consumers to enjoy outdoor activities in unprecedented ways, paving the way for a new era of when outdoor recreation is more inclusive to tech users.
3. Personalized Outdoor Experience - Smartwatches and other wearables that are designed for hunting, biking, and fishing, as well as augmented hunting headsets offer consumers an opportunity for personalized outdoor experiences by providing tailored information and features to make outdoor activities easier and more fulfilling.
Industry Implications
1. Technology - Companies that operate in the tech industry can develop products that cater to the increasing demand for technology integration in outdoor activities such as fishing and hunting.
2. Outdoor Recreation - Companies operating in the outdoor recreation industry can expand their target markets by designing products that integrate technology to accommodate people who are more inclined to use digital aids.
3. Consumer Electronics - Consumer electronics companies can cater to the demand for outdoor-tech-related products and services. There is an innovation opportunity to create personalized outdoor devices and create more accessibility for outdoor activities.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
242,726 Total Clicks
Date Range:
Oct 15 — Apr 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Wireless Fish Finders
Wireless Fish Finders
This Portable Angling Accessory Acts Like a Miniature Smart Sonar
Take the guesswork out of fishing with this portable fish finder that easily syncs with your smartphone. Nothing is worse than trying and failing to catch a fish. To help even the odds, the ‘... MORE
Night Vision Smartphone Lenses
Night Vision Smartphone Lenses
Snooperscope Lets Users See in the Dark While Hunting or Fishing
The Snooperscope smartphone attachment is a night vision lens that conveniently attaches to a cellphone’s camera to let users have expert vision while in the dark. The device is ideal for... MORE
Augmented Hunting Headsets
Augmented Hunting Headsets
TrackingPoint Shotglass Shooting Glasses Enable More Precise Hunting
The act of hunting is as old as human existence, but little has changed aside from a shift from bows and arrows to a gun, until now; enter the TrackingPoint Shotglass Shooting Glasses to help you... MORE
Outdoorsman Smartwatches
Outdoorsman Smartwatches
The Casio WSD-F10 Smart Outdoor Watch Targets Adventurers at CES 2016
Products like the Apple Watch are indeed innovative, but they aren’t really quite intended for outdoor activities because they’re more lifestyle-oriented; enter the Casio WSD-F10 Smart... MORE
Wildlife Hunter Smartwatches
Wildlife Hunter Smartwatches
The Suunto Traverse Alpha Watch is for Avid Hunters and Fishers
Staying agile in the forest is an easier task now thanks to the Suunto Traverse Alpha Watch. Designed with a location-based moon phase calendar, the watch is intended to provide accurate readings... MORE
play_circle_filledRobotic Fishing Bait
Robotic Fishing Bait
The Zombait Enables Dead Bait to Mimic the Actions of a Live Fish
Keeping live fishing bait on hand when setting out on a trip can be a tough task, which is why Zombait is here to breathe life into your dead bait. Working like an animatronic robot for fishing,... MORE

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