Consumers fully embrace tech aids in hunting and fishing
Implications - As consumers look for digital tools to streamline all manner of activities, those who participate in hunting and fishing have accepted the mainstream incorporation of digital aids in outdoor recreation. The widespread adoption of such innovations demonstrates a comfort in integrating tech solutions among a group that was previously wary of technology. This progression reinforces the omnipresence of technology and the contemporary view of devices as a natural extension of one's own abilities.
Workshop Question - What categories remain untouched by your industry and what steps would you need to take to tap into those?
Trend Themes
1. Tech Integration in Outdoor Activities - The widespread adoption of tech innovations such as wireless fish finders, robot fishing bait, night vision smartphone lenses, and smartwatches designed for avid hunters and fishers demonstrates a comfort in integrating tech solutions among people who were previously wary of technology.
2. Accessibility of Outdoor Activity - The utilization of devices such as night vision lenses and portable fish finders allow consumers to enjoy outdoor activities in unprecedented ways, paving the way for a new era of when outdoor recreation is more inclusive to tech users.
3. Personalized Outdoor Experience - Smartwatches and other wearables that are designed for hunting, biking, and fishing, as well as augmented hunting headsets offer consumers an opportunity for personalized outdoor experiences by providing tailored information and features to make outdoor activities easier and more fulfilling.
Industry Implications
1. Technology - Companies that operate in the tech industry can develop products that cater to the increasing demand for technology integration in outdoor activities such as fishing and hunting.
2. Outdoor Recreation - Companies operating in the outdoor recreation industry can expand their target markets by designing products that integrate technology to accommodate people who are more inclined to use digital aids.
3. Consumer Electronics - Consumer electronics companies can cater to the demand for outdoor-tech-related products and services. There is an innovation opportunity to create personalized outdoor devices and create more accessibility for outdoor activities.
