The Charity Water VR Was Presented at Its Annual Black-Tie Gala
Rebecca Byers — June 1, 2016 — Marketing
References: charitywater.org & adweek
A Charity Water VR experience was presented at the organization's annual fundraising ball in order to encourage empathy in the form of donations. The immersive and emotional virtual reality film was presented to each of the attendees of the glamorous event, which took place at the Metropolitan Museum of Art in New York City, with each table setting including a Samsung Gear VR headset for viewing the experience.
The event sees 100% of the donations raised the week of sent directly to benefit Charity Water's work in Ethiopia. The film itself transports guests to a scene in Ethiopia where they meet a 13-year-old girl named Selam as she accesses clean drinking water for the first time.
The power of such immersive digital experiences to transport guests has been leveraged by several charitable organizations looking to better communicate the realities of the causes they are championing.
The event sees 100% of the donations raised the week of sent directly to benefit Charity Water's work in Ethiopia. The film itself transports guests to a scene in Ethiopia where they meet a 13-year-old girl named Selam as she accesses clean drinking water for the first time.
The power of such immersive digital experiences to transport guests has been leveraged by several charitable organizations looking to better communicate the realities of the causes they are championing.
Trend Themes
1. Immersive VR Experiences - Using virtual reality technology to create immersive experiences that drive empathy and encourage donations at fundraising events.
2. Charitable VR Films - Creating virtual reality films that transport viewers to real-world locations and situations, showcasing the impact of charitable work and inspiring support.
3. Digital Communication for Charities - Leveraging immersive digital experiences to effectively communicate the realities and importance of charitable causes.
Industry Implications
1. Virtual Reality - Incorporating virtual reality technology into fundraising events and experiences to enhance engagement and drive donations.
2. Charitable Organizations - Utilizing virtual reality films and immersive experiences to effectively convey the goals and impact of their charitable work.
3. Fundraising and Philanthropy - Exploring innovative digital communication strategies, such as virtual reality, to inspire and attract support for charitable causes.
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