The Mirrus Retail Mirror Supports Unparalelled Customer Interaction
Alex Curiger — April 15, 2014 — Business
References: mirrus.ch
Mirrus creates true consumer facing technology utilizing a mirror that influences consumer behavior with relevance and emotion to optimize the buying opportunity of the consumer. The Mirrus platform delivers the only solution for brands to create and control a personalized experience for their consumer that is uniquely superior.
The Digital Retail Mirror is a perfect fit for Duty-Free retail in terms of attracting customers and to explain a product without using staff. This helps to save costs and gives an unforced customer interaction, which is great for Millennials (18 to 35-year-olds).
The tower mirror is a great POS and could be adjusted easily for brands. The smaller countertop unit could be used for cosmetics, jewelry, eyewear and headwear.
The Digital Retail Mirror is a perfect fit for Duty-Free retail in terms of attracting customers and to explain a product without using staff. This helps to save costs and gives an unforced customer interaction, which is great for Millennials (18 to 35-year-olds).
The tower mirror is a great POS and could be adjusted easily for brands. The smaller countertop unit could be used for cosmetics, jewelry, eyewear and headwear.
Trend Themes
1. Personalized Customer Experience - The Mirrus Retail Mirror allows brands to create a personalized experience for consumers, optimizing the buying opportunity.
2. Cost-saving Technology - The Digital Retail Mirror helps retailers save costs by reducing the need for staff to explain products to customers.
3. Millennial-focused Marketing - The unforced customer interaction provided by the Mirrus Retail Mirror is particularly appealing to Millennials (18 to 35-year-olds).
Industry Implications
1. Duty-free Retail - The Digital Retail Mirror is a perfect fit for duty-free retail, attracting customers and providing product explanations without staff.
2. Cosmetics Industry - The smaller countertop Mirrus unit is ideal for displaying and promoting cosmetics products in an engaging way.
3. Jewelry and Eyewear Industry - The adjustable tower mirror of the Mirrus Retail Mirror can be easily utilized by brands in the jewelry and eyewear industry for product showcasing.
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