The BbyB Chocolate Bar in Tokyo was Designed by Nendo
Rebecca Byers — March 27, 2015 — Lifestyle
Aesthetically pleasing Belgian chocolate company BbyB recently tapped Japanese design studio Nendo to create a minimalist BbyB Chocolate Bar. The simplistic design is meant to mirror the design of the brand's chocolate bars and resembles the aesthetic of an Apple Store without a crowded Genius Bar.
Located in Tokyo's Ginza district, the chocolate bar boasts a mesmerizing wall displaying the products in a color-coded, mathematical method in a series of transparent sliding drawers.
The Belgian brand was founded by award-winning Antwerp-based chef Bart Desmidt and has two flagship stores in Belgium; one in Bruges and one in Antwerp. The innovative BbyB aims to create products that champion the haute couture quality of Belgian chocolate while using only the finest ingredients.
Located in Tokyo's Ginza district, the chocolate bar boasts a mesmerizing wall displaying the products in a color-coded, mathematical method in a series of transparent sliding drawers.
The Belgian brand was founded by award-winning Antwerp-based chef Bart Desmidt and has two flagship stores in Belgium; one in Bruges and one in Antwerp. The innovative BbyB aims to create products that champion the haute couture quality of Belgian chocolate while using only the finest ingredients.
Trend Themes
1. Minimalist Retail - Creating retail spaces that embrace a minimalist design aesthetic can create a unique and sleek shopping experience.
2. Product Display Innovation - Innovative display methods, such as color-coded sliding drawers, can captivate customers and enhance product visibility.
3. Haute Couture Chocolate - The trend of elevating chocolate to the level of high fashion can attract discerning consumers seeking luxury sweets.
Industry Implications
1. Retail - Retailers can explore minimalist store designs and innovative product display methods to create disruptive shopping experiences.
2. Food & Beverage - Chocolate brands can embrace the concept of haute couture and elevate their products to attract luxury-seeking consumers.
3. Design - Design studios can offer their expertise in creating minimalist retail spaces and innovative product display solutions for chocolate brands.
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